{"id":2198,"date":"2025-11-20T12:37:32","date_gmt":"2025-11-20T12:37:32","guid":{"rendered":"http:\/\/s570163259.online.de\/main\/contract-studies"},"modified":"2026-10-17T12:34:57","modified_gmt":"2026-10-17T12:34:57","slug":"custom-studies","status":"publish","type":"page","link":"https:\/\/ceresana.com\/en\/main\/custom-studies","title":{"rendered":"Contract Studies"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div data-midnight=\"nectar-slider\" class=\"parallax_slider_outer \"><div  data-transition=\"slide\" data-overall_style=\"classic\" data-flexible-height=\"true\" data-animate-in-effect=\"none\" data-fullscreen=\"true\" data-button-sizing=\"large\" data-button-styling=\"btn_with_count\" data-autorotate=\"\" data-parallax=\"true\" data-parallax-disable-mobile=\"\" data-caption-trans=\"fade_in_from_bottom\" data-parallax-style=\"bg_only\" data-bg-animation=\"none\" data-full-width=\"true\" class=\"nectar-slider-wrap \" id=\"nectar-slider-instance-1\"><div class=\"swiper-container\"  data-tho=\"auto\" data-tco=\"auto\" data-pho=\"auto\" data-pco=\"auto\" data-loop=\"false\" data-height=\"700\" data-min-height=\"\" data-arrows=\"false\" data-bullets=\"false\" data-bullet_style=\"see_through\" data-bullet_position=\"bottom\" data-desktop-swipe=\"false\" data-settings=\"\"> <div class=\"swiper-wrapper\"><div class=\"swiper-slide\" data-desktop-content-width=\"auto\" data-tablet-content-width=\"auto\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"centered\" data-y-pos=\"middle\" ><div class=\"container\">\n\t\t\t\t\t\t<div class=\"content\"><h2 class=\"ns-heading-el\">Custom Studies &amp; Market Intelligence<\/h2><p  ><span>Reliable decision support for market, investment, innovation, funding and commercialisation decisions<\/span><\/p><div class=\"buttons\"><div class=\"button solid_color\">\n\t\t\t\t\t\t\t\t\t\t <a class=\"primary-color\" href=\"mailto:o.kutsch@ceresana.com\">Request a tailored market analysis<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div><!--\/container--><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div>\n\t\t\t\t\t\t\t\t<div class=\"mobile-video-image\" style=\"background-image: url(https:\/\/ceresana.com\/wp-content\/uploads\/Mountain.jpg)\"> <span class=\"ie-fix\"><\/span>  <\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"video-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<video class=\"slider-video\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source type=\"video\/webm\" src=\"https:\/\/ceresana.com\/wp-content\/uploads\/267750_small.mp4\"><\/video><\/div> <div class=\"slide-bg-overlay\" style=\"background-color: #020202;\"> &nbsp; <\/div><\/div><\/div> <!--\/swiper-slide--><\/div><div class=\"nectar-slider-loading \"> <span class=\"loading-icon none\">   <\/span> <\/div> <\/div> \n\t\t\t\t\t\n\t\t\t\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][tabbed_section style=&#8221;minimal_flexible&#8221; tab_color=&#8221;Accent-Color&#8221; vs_content_animation=&#8221;fade&#8221; vs_link_animation=&#8221;opacity&#8221; vs_navigation_alignment=&#8221;left&#8221; vs_navigation_width_2=&#8221;25%&#8221; vs_navigation_func=&#8221;default&#8221; vs_navigation_width=&#8221;regular&#8221; vs_navigation_spacing=&#8221;15px&#8221; vs_navigation_mobile_display=&#8221;visible&#8221; vs_tab_spacing=&#8221;5%&#8221; icon_size=&#8221;32&#8243;][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Overview&#8221; id=&#8221;1791712465922-8&#8243; icon_iconsmind=&#8221;iconsmind-Statistic&#8221; tab_id=&#8221;1791712465923-3&#8243;][vc_custom_heading text=&#8221;Reliable decision support for market, investment, innovation, funding and commercialisation&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;90px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-search accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p data-start=\"137\" data-end=\"465\">Ceresana prepares tailored market and competitive analyses for specific business, investment, funding and commercialisation questions. We support companies, research organisations and consortia both with tailored market studies and with clearly scoped market, business-case and exploitation contributions for funding proposals and ongoing innovation projects.<\/p>\n<p data-start=\"467\" data-end=\"764\">We analyse market potential, target segments, competitors, prices, value chains, trends and forecasts \u2013 tailored to your products, technologies, applications and regions. This creates an independent decision basis for strategy, go-to-market, financing, technology transfer, M&amp;A or funded projects.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-wrench accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"vb12su\" data-start=\"811\" data-end=\"850\">When do you need custom market research?<\/h2>\n<p data-start=\"1075\" data-end=\"1201\">When standard market reports do not fully address your specific questions, Ceresana develops a tailored analysis. Markets, products, applications, competitors, customer segments and deliverables are defined according to your requirements.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-wrench accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"vb12su\" data-start=\"811\" data-end=\"850\">Who are custom studies relevant for?<\/h2>\n<h3 data-section-id=\"r3hiq6\" data-start=\"1024\" data-end=\"1073\">Companies, Start-ups &amp; Research Organisations<\/h3>\n<p data-start=\"1075\" data-end=\"1201\">Market intelligence for strategy, product development, financing, technology transfer, market entry, go-to-market and scaling.<\/p>\n<h3 data-section-id=\"1wq036h\" data-start=\"852\" data-end=\"877\">Investors &amp; M&amp;A Teams<\/h3>\n<p data-start=\"879\" data-end=\"1006\">Commercial due diligence, market validation and business-plan review for investment, valuation, acquisition and exit decisions.<\/p>\n<h3 data-section-id=\"x91wlq\" data-start=\"1219\" data-end=\"1250\">Consortia &amp; Funded Projects<\/h3>\n<p data-start=\"1252\" data-end=\"1373\">Market analysis, business case, exploitation and market uptake for new and ongoing funded projects \u2013 as a consortium partner, subcontractor or external specialist.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-question-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"vweg5y\" data-start=\"1396\" data-end=\"1410\">How we help<\/h2>\n<p data-start=\"1412\" data-end=\"1579\">Ceresana supports you from the initial market question to a reliable decision basis \u2013 with tailored analysis modules, suitable methodology and directly usable results.<\/p>\n<p data-start=\"1581\" data-end=\"1608\"><strong data-start=\"1581\" data-end=\"1608\">Typical analysis areas:<\/strong><\/p>\n<ul data-start=\"1610\" data-end=\"1880\">\n<li data-section-id=\"9hhz4i\" data-start=\"1610\" data-end=\"1640\">Market potential &amp; forecasts<\/li>\n<li data-section-id=\"1dd76wt\" data-start=\"1641\" data-end=\"1680\">Competitive analysis &amp; target markets<\/li>\n<li data-section-id=\"1e1p4up\" data-start=\"1681\" data-end=\"1708\">Business case &amp; financing<\/li>\n<li data-section-id=\"1ceo1l8\" data-start=\"1709\" data-end=\"1753\">TAM\/SAM\/SOM &amp; target-market prioritisation<\/li>\n<li data-section-id=\"1qoiiy0\" data-start=\"1754\" data-end=\"1777\">Go-to-market &amp; growth<\/li>\n<li data-section-id=\"xhq1a0\" data-start=\"1778\" data-end=\"1819\">Technology transfer &amp; commercialisation<\/li>\n<li data-section-id=\"1fpojzs\" data-start=\"1820\" data-end=\"1849\">Value chains &amp; stakeholders<\/li>\n<li data-section-id=\"16l66be\" data-start=\"1850\" data-end=\"1880\">Exploitation &amp; market uptake<\/li>\n<\/ul>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-check-square-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"gqlage\" data-start=\"1912\" data-end=\"1946\">Why external market validation?<\/h2>\n<p data-start=\"1948\" data-end=\"2218\">Internal research, AI searches and publicly available sources often provide valuable individual inputs, but rarely a reliable overall picture. Ceresana combines data, market models, industry expertise and expert assessments into a structured, independent decision basis.<\/p>\n<p data-start=\"2220\" data-end=\"2332\">This helps avoid false precision, contradictory sources and strategic decisions based on incomplete assumptions.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_custom_heading text=&#8221;Flyers &amp; Downloads&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;90px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"arwxor\" data-start=\"2362\" data-end=\"2402\">Custom Studies &amp; Market Intelligence<\/h3>\n<p data-start=\"2404\" data-end=\"2477\">For companies, start-ups, research organisations and technology transfer.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Flyer: Custom Studies &amp; Market Intelligence&#8221; url=&#8221;https:\/\/ceresana.com\/wp-content\/uploads\/Ceresana_Custom_Market_Studies.pdf&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"n403cj\" data-start=\"2493\" data-end=\"2542\">Market Intelligence for Investors &amp; M&amp;A Teams<\/h3>\n<p data-start=\"2544\" data-end=\"2603\">Commercial due diligence and independent market validation.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Flyer: Market Intelligence for Investors &amp; M&amp;A Teams&#8221; url=&#8221;https:\/\/ceresana.com\/wp-content\/uploads\/Ceresana_Market_Intelligence_Investors_MA_Teams.pdf&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"1jq07la\" data-start=\"2619\" data-end=\"2666\"><strong>Market Intelligence &amp; Exploitation for Funded Projects<\/strong><\/h3>\n<p data-start=\"2668\" data-end=\"2724\">Market analysis, business case, exploitation, impact and market uptake for consortia and innovation projects.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Flyer: Funded Projects &amp; Consortia&#8221; url=&#8221;https:\/\/ceresana.com\/wp-content\/uploads\/Ceresana_Project_Partner_Bioeconomy_Consortia.pdf&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"mt2c4w\" data-start=\"2745\" data-end=\"2761\">Your benefits<\/h2>\n<h3 data-section-id=\"1q0fjgy\" data-start=\"2763\" data-end=\"2794\">Tailored instead of generic<\/h3>\n<p data-start=\"2796\" data-end=\"2887\">Focus on your products, technologies, markets, target groups, regions and success criteria.<\/p>\n<h3 data-section-id=\"1be8geo\" data-start=\"2889\" data-end=\"2931\">Reliable answers to concrete questions<\/h3>\n<p data-start=\"2933\" data-end=\"3064\">Sound answers for market entry, product development, investment, financing, funding, M&amp;A, technology transfer or commercialisation.<\/p>\n<h3 data-section-id=\"8exx01\" data-start=\"3066\" data-end=\"3102\">Independent external perspective<\/h3>\n<p data-start=\"3104\" data-end=\"3215\">Validation of internal assumptions, realistic assessment of market opportunities and early visibility of risks.<\/p>\n<h3 data-section-id=\"qu27bu\" data-start=\"3217\" data-end=\"3247\">Faster and safer decisions<\/h3>\n<p data-start=\"3249\" data-end=\"3319\">Decisions based on data, scenarios and transparent market assumptions.<\/p>\n<h3 data-section-id=\"q07er6\" data-start=\"3321\" data-end=\"3354\">Relief for internal resources<\/h3>\n<p data-start=\"3356\" data-end=\"3471\">Structured external market intelligence for management, strategy, business development, product management and R&amp;D.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"17xm17r\" data-start=\"3478\" data-end=\"3497\">What you receive<\/h2>\n<p data-start=\"3499\" data-end=\"3586\">Depending on your objective, you receive a directly usable decision basis, for example:<\/p>\n<ul data-start=\"3588\" data-end=\"3884\">\n<li data-section-id=\"1y0gw8n\" data-start=\"3588\" data-end=\"3608\">Management summary<\/li>\n<li data-section-id=\"1udpy9v\" data-start=\"3609\" data-end=\"3623\">Market model<\/li>\n<li data-section-id=\"ojnagc\" data-start=\"3624\" data-end=\"3646\">Competitive overview<\/li>\n<li data-section-id=\"1k0mgr7\" data-start=\"3647\" data-end=\"3668\">Investment briefing<\/li>\n<li data-section-id=\"14fpegx\" data-start=\"3669\" data-end=\"3690\">Business-case input<\/li>\n<li data-section-id=\"13w2dzl\" data-start=\"3691\" data-end=\"3710\">TAM\/SAM\/SOM model<\/li>\n<li data-section-id=\"zicda4\" data-start=\"3711\" data-end=\"3741\">Target-market prioritisation<\/li>\n<li data-section-id=\"1y0ca7q\" data-start=\"3742\" data-end=\"3771\">Go-to-market recommendation<\/li>\n<li data-section-id=\"1lsbiv6\" data-start=\"3772\" data-end=\"3795\">Proposal contribution<\/li>\n<li data-section-id=\"i6v1wa\" data-start=\"3796\" data-end=\"3833\">Exploitation or market-uptake input<\/li>\n<li data-section-id=\"ofpn4r\" data-start=\"3834\" data-end=\"3851\">Excel dashboard<\/li>\n<li data-section-id=\"1psohp4\" data-start=\"3852\" data-end=\"3884\">Word, PowerPoint or PDF report<\/li>\n<\/ul>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"1ducltl\" data-start=\"4491\" data-end=\"4586\">Are you assessing a market, an investment, a product idea, a technology or a funded project?<\/h3>\n<p data-start=\"4588\" data-end=\"4694\">Ceresana supports you with independent market intelligence \u2013 tailored to your specific decision situation.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;How We Help&#8221; id=&#8221;1791712466082-0&#8243; icon_iconsmind=&#8221;iconsmind-Microscope&#8221; tab_id=&#8221;1791712466083-2&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Services, Methodology &amp; Result Formats<\/h2>\n[\/nectar_highlighted_text][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h3 data-section-id=\"1bua3ib\" data-start=\"58\" data-end=\"109\">From market question to reliable decision basis<\/h3>\n<p data-start=\"111\" data-end=\"391\">Every custom study starts with a specific decision situation: a new market, an investment, a product idea, a technology, a funded project or a strategic growth question. Ceresana develops a suitable study design with a clear methodology, defined scope and directly usable results.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Contact us&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>Typical questions<\/h2>\n<p data-start=\"457\" data-end=\"502\">Ceresana supports you with questions such as:<\/p>\n<ul data-start=\"504\" data-end=\"1136\">\n<li data-section-id=\"dt6itm\" data-start=\"504\" data-end=\"590\">How large is a market today \u2013 and how is it expected to develop in the coming years?<\/li>\n<li data-section-id=\"s2830j\" data-start=\"591\" data-end=\"680\">Which countries, applications, customer groups or segments are particularly attractive?<\/li>\n<li data-section-id=\"14l0847\" data-start=\"681\" data-end=\"746\">Which competitors, substitutes and market-entry barriers exist?<\/li>\n<li data-section-id=\"1kiie96\" data-start=\"747\" data-end=\"825\">Which price levels, margins, trends and regulatory factors shape the market?<\/li>\n<li data-section-id=\"10ub07m\" data-start=\"826\" data-end=\"871\">Which target markets should be prioritised?<\/li>\n<li data-section-id=\"epcb7j\" data-start=\"872\" data-end=\"944\">How reliable are revenue assumptions, market shares or business cases?<\/li>\n<li data-section-id=\"ynts1e\" data-start=\"945\" data-end=\"1056\">Which market arguments strengthen an investment, financing round, funding application or technology transfer?<\/li>\n<li data-section-id=\"pvixd9\" data-start=\"1057\" data-end=\"1136\">Which value chains, customers, suppliers or industrial partners are relevant?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>Analysis modules<\/h2>\n<h3 data-section-id=\"f2zdh8\" data-start=\"1164\" data-end=\"1196\">Market potential &amp; forecasts<\/h3>\n<p data-start=\"1198\" data-end=\"1300\">Analysis of market size, growth, demand, applications, regions, segments, trends and future scenarios.<\/p>\n<h3 data-section-id=\"1t15ncj\" data-start=\"1302\" data-end=\"1326\">Competitive analysis<\/h3>\n<p data-start=\"1328\" data-end=\"1465\">Assessment of relevant suppliers, market positions, substitutes, market-entry barriers, differentiation factors and competitive dynamics.<\/p>\n<h3 data-section-id=\"ws1dfy\" data-start=\"1467\" data-end=\"1513\">Target-market &amp; application prioritisation<\/h3>\n<p data-start=\"1515\" data-end=\"1672\">Structured assessment of countries, customer segments, applications or industries by market size, growth, accessibility, competition and strategic relevance.<\/p>\n<h3 data-section-id=\"7y1ttu\" data-start=\"1674\" data-end=\"1698\">TAM\/SAM\/SOM analysis<\/h3>\n<p data-start=\"1700\" data-end=\"1823\">Plausibility check of addressable markets for business cases, pitch decks, investment decisions or market-entry strategies.<\/p>\n<h3 data-section-id=\"1jrv38y\" data-start=\"1825\" data-end=\"1853\">Business-case validation<\/h3>\n<p data-start=\"1855\" data-end=\"2021\">Assessment of revenue assumptions, market shares, target segments, price levels, scaling paths and risks as a basis for management, investment or financing decisions.<\/p>\n<h3 data-section-id=\"1sgnflw\" data-start=\"2023\" data-end=\"2057\">Price, margin &amp; trend analysis<\/h3>\n<p data-start=\"2059\" data-end=\"2187\">Assessment of price developments, margin potential, cost drivers, regulatory factors, sustainability trends and market dynamics.<\/p>\n<h3 data-section-id=\"11p9vyh\" data-start=\"2189\" data-end=\"2227\">Value-chain &amp; stakeholder analysis<\/h3>\n<p data-start=\"2229\" data-end=\"2357\">Analysis of relevant market actors, customers, suppliers, partners, sales channels, dependencies and decision-making structures.<\/p>\n<h3 data-section-id=\"117q5c0\" data-start=\"2359\" data-end=\"2400\">Customer, supplier &amp; partner analysis<\/h3>\n<p data-start=\"2402\" data-end=\"2533\">Identification and assessment of relevant customer groups, potential suppliers, industrial partners, multipliers or sales partners.<\/p>\n<h3 data-section-id=\"6dzcgm\" data-start=\"2535\" data-end=\"2578\">Technology transfer &amp; commercialisation<\/h3>\n<p data-start=\"2580\" data-end=\"2750\">Assessment of applications, industrial partners, licensing opportunities, spin-off potential and market-entry barriers for research organisations and innovation projects.<\/p>\n<h3 data-section-id=\"3hgkwk\" data-start=\"2752\" data-end=\"2784\">Exploitation &amp; market uptake<\/h3>\n<p data-start=\"2786\" data-end=\"2934\">Market and exploitation logic for funded projects, including target groups, stakeholders, business case, key exploitable results and impact pathway.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>Methodology<\/h2>\n<p data-start=\"2957\" data-end=\"3034\">Depending on the question, Ceresana combines different analytical approaches:<\/p>\n<ul data-start=\"3036\" data-end=\"3366\">\n<li data-section-id=\"1m5bs4y\" data-start=\"3036\" data-end=\"3084\">Evaluation of existing market data and studies<\/li>\n<li data-section-id=\"8lk2t1\" data-start=\"3085\" data-end=\"3122\">Desk research and source validation<\/li>\n<li data-section-id=\"16wz8oc\" data-start=\"3123\" data-end=\"3155\">Market modelling and forecasts<\/li>\n<li data-section-id=\"1ndttip\" data-start=\"3156\" data-end=\"3190\">Competitive and company analysis<\/li>\n<li data-section-id=\"eshk5w\" data-start=\"3191\" data-end=\"3228\">Value-chain and stakeholder mapping<\/li>\n<li data-section-id=\"zhn28q\" data-start=\"3229\" data-end=\"3282\">Plausibility checks of market sizes and assumptions<\/li>\n<li data-section-id=\"a91qke\" data-start=\"3283\" data-end=\"3318\">Scenario and sensitivity analyses<\/li>\n<li data-section-id=\"flqlmg\" data-start=\"3319\" data-end=\"3366\">Expert assessments and qualitative validation<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"45hf7f\" data-start=\"3373\" data-end=\"3391\">Project process<\/h2>\n<h3 data-section-id=\"1ox1mo9\" data-start=\"3393\" data-end=\"3433\">1. Inquiry and initial clarification<\/h3>\n<p data-start=\"3435\" data-end=\"3528\">You describe your question, target group, decision situation and intended use of the results.<\/p>\n<h3 data-section-id=\"fnrxpc\" data-start=\"3530\" data-end=\"3562\">2. Study design and proposal<\/h3>\n<p data-start=\"3564\" data-end=\"3662\">Ceresana develops a suitable approach with scope, methodology, result format, timeline and budget.<\/p>\n<h3 data-section-id=\"zw8ujq\" data-start=\"3664\" data-end=\"3685\">3. Analysis phase<\/h3>\n<p data-start=\"3687\" data-end=\"3810\">We analyse markets, competitors, customer groups, value chains, trends, prices, forecasts and relevant influencing factors.<\/p>\n<h3 data-section-id=\"o71l3g\" data-start=\"3812\" data-end=\"3837\">4. Result preparation<\/h3>\n<p data-start=\"3839\" data-end=\"3918\">The results are structured, visualised and tailored to your decision situation.<\/p>\n<h3 data-section-id=\"1eckawg\" data-start=\"3920\" data-end=\"3952\">5. Discussion and next steps<\/h3>\n<p data-start=\"3954\" data-end=\"4065\">Upon request, we explain the results in a joint meeting and discuss conclusions, risks and possible next steps.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"1x29ews\" data-start=\"4072\" data-end=\"4089\">Result formats<\/h2>\n<p data-start=\"4091\" data-end=\"4167\">Depending on your objective, you receive the results in one or more formats:<\/p>\n<ul data-start=\"4169\" data-end=\"4465\">\n<li data-section-id=\"9ahxyf\" data-start=\"4169\" data-end=\"4189\">PDF or Word report<\/li>\n<li data-section-id=\"1lyya5\" data-start=\"4190\" data-end=\"4215\">PowerPoint presentation<\/li>\n<li data-section-id=\"1y0gw8n\" data-start=\"4216\" data-end=\"4236\">Management summary<\/li>\n<li data-section-id=\"rmba4g\" data-start=\"4237\" data-end=\"4255\">Excel data model<\/li>\n<li data-section-id=\"ofpn4r\" data-start=\"4256\" data-end=\"4273\">Excel dashboard<\/li>\n<li data-section-id=\"lew92t\" data-start=\"4274\" data-end=\"4306\">Market or competitive overview<\/li>\n<li data-section-id=\"1k0mgr7\" data-start=\"4307\" data-end=\"4328\">Investment briefing<\/li>\n<li data-section-id=\"14fpegx\" data-start=\"4329\" data-end=\"4350\">Business-case input<\/li>\n<li data-section-id=\"1fvc70p\" data-start=\"4351\" data-end=\"4390\">Proposal or work-package contribution<\/li>\n<li data-section-id=\"1y0ca7q\" data-start=\"4391\" data-end=\"4420\">Go-to-market recommendation<\/li>\n<li data-section-id=\"6l6oqy\" data-start=\"4421\" data-end=\"4465\">Exploitation or market-uptake contribution<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"1ykjcq5\" data-start=\"4472\" data-end=\"4506\">What a custom study can provide<\/h2>\n<p data-start=\"4508\" data-end=\"4781\">A custom study provides more than data. It creates a reliable decision basis. It helps assess market opportunities, validate assumptions, make risks visible and set priorities for strategy, investment, financing, product development, technology transfer or funded projects.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><strong>We provide answers to your questions<\/strong><\/h2>\n[\/nectar_highlighted_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]\n<h3>Do you need a suitable study design for a specific market, investment, technology or funding question?<\/h3>\n<p data-start=\"4912\" data-end=\"5023\">Ceresana supports you with tailored market intelligence \u2013 from the initial question to a usable decision basis.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Contact us&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Companies, Start-ups &amp; Research Organisations&#8221; id=&#8221;1791712466240-2&#8243; tab_id=&#8221;1791712466241-9&#8243; icon_iconsmind=&#8221;iconsmind-Calculator&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 data-section-id=\"52vkv1\" data-start=\"68\" data-end=\"172\">Tailored market analyses for strategy, product development, financing, technology transfer and growth<\/h2>\n<p data-start=\"174\" data-end=\"456\">Companies, start-ups and research organisations often face similar core questions: Which markets are attractive? Which applications should be prioritised? Which customers are willing to pay? How large is the potential? Which competitors, substitutes and market-entry barriers exist?<\/p>\n<p data-start=\"458\" data-end=\"805\">Ceresana prepares tailored market and competitive analyses for specific business, product, financing or commercialisation questions. Our studies help you assess market opportunities realistically, prioritise target markets and support decisions on market entry, product development, scaling, go-to-market or technology transfer with reliable data.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"1utkog5\" data-start=\"852\" data-end=\"891\">For companies &amp; mid-sized businesses<\/h2>\n<p data-start=\"893\" data-end=\"1152\">Ceresana supports industrial companies, mid-sized businesses and established suppliers in market, product and growth decisions. The focus is on reliable data on market volume, growth, target groups, applications, regions, prices, competitors and value chains.<\/p>\n<h3 data-section-id=\"16yuzax\" data-start=\"1154\" data-end=\"1185\">Typical decision situations<\/h3>\n<ul data-start=\"1187\" data-end=\"1507\">\n<li data-section-id=\"1sz8q8t\" data-start=\"1187\" data-end=\"1236\">Entering new markets, countries or applications<\/li>\n<li data-section-id=\"dhqprg\" data-start=\"1237\" data-end=\"1270\">Developing or adapting products<\/li>\n<li data-section-id=\"1088ehx\" data-start=\"1271\" data-end=\"1316\">Assessing demand potential and growth areas<\/li>\n<li data-section-id=\"w9t88z\" data-start=\"1317\" data-end=\"1363\">Analysing competition and market positioning<\/li>\n<li data-section-id=\"1erojwv\" data-start=\"1364\" data-end=\"1414\">Supporting portfolio, pricing or sales decisions<\/li>\n<li data-section-id=\"3zixaf\" data-start=\"1415\" data-end=\"1451\">Internationalisation and expansion<\/li>\n<li data-section-id=\"mi5k34\" data-start=\"1452\" data-end=\"1507\">Assessing new technologies, materials or applications<\/li>\n<\/ul>\n<h3 data-section-id=\"hreddt\" data-start=\"1509\" data-end=\"1530\">Typical questions<\/h3>\n<ul data-start=\"1532\" data-end=\"1851\">\n<li data-section-id=\"u8w7z6\" data-start=\"1532\" data-end=\"1592\">Which markets or applications are particularly attractive?<\/li>\n<li data-section-id=\"1sklrbu\" data-start=\"1593\" data-end=\"1653\">How large is the market potential today and in the future?<\/li>\n<li data-section-id=\"hd8ezf\" data-start=\"1654\" data-end=\"1705\">Which customer groups are relevant and reachable?<\/li>\n<li data-section-id=\"5jtx0o\" data-start=\"1706\" data-end=\"1748\">Which competitors and substitutes exist?<\/li>\n<li data-section-id=\"1apcy0x\" data-start=\"1749\" data-end=\"1798\">Which price levels and trends shape the market?<\/li>\n<li data-section-id=\"bw66gn\" data-start=\"1799\" data-end=\"1851\">Which countries or segments should be prioritised?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"8qfj5s\" data-start=\"1858\" data-end=\"1886\">For start-ups &amp; scale-ups<\/h2>\n<p data-start=\"1888\" data-end=\"2150\">Ceresana validates market assumptions for pitch decks, financing rounds, go-to-market and scaling. For young companies, market size, target segments, customer value, willingness to pay, competition and revenue assumptions must be presented credibly to investors.<\/p>\n<h3 data-section-id=\"16yuzax\" data-start=\"2152\" data-end=\"2183\">Typical decision situations<\/h3>\n<ul data-start=\"2185\" data-end=\"2501\">\n<li data-section-id=\"10l5psy\" data-start=\"2185\" data-end=\"2214\">Preparing a financing round<\/li>\n<li data-section-id=\"1x7s6gw\" data-start=\"2215\" data-end=\"2274\">Market validation for pitch decks or investor discussions<\/li>\n<li data-section-id=\"3mjn9f\" data-start=\"2275\" data-end=\"2329\">Selecting first target markets and customer segments<\/li>\n<li data-section-id=\"pcfxub\" data-start=\"2330\" data-end=\"2359\">Go-to-market prioritisation<\/li>\n<li data-section-id=\"99ef40\" data-start=\"2360\" data-end=\"2395\">Plausibility check of TAM\/SAM\/SOM<\/li>\n<li data-section-id=\"x24y7\" data-start=\"2396\" data-end=\"2449\">Validation of business case and revenue assumptions<\/li>\n<li data-section-id=\"162bbay\" data-start=\"2450\" data-end=\"2501\">Preparing partnerships or pilot-customer outreach<\/li>\n<\/ul>\n<h3 data-section-id=\"hreddt\" data-start=\"2503\" data-end=\"2524\">Typical questions<\/h3>\n<ul data-start=\"2526\" data-end=\"2872\">\n<li data-section-id=\"1b5yxiq\" data-start=\"2526\" data-end=\"2579\">Is the addressed market large enough for financing?<\/li>\n<li data-section-id=\"4oain4\" data-start=\"2580\" data-end=\"2627\">Which applications should be addressed first?<\/li>\n<li data-section-id=\"1bpbumd\" data-start=\"2628\" data-end=\"2673\">Which customer segments are willing to pay?<\/li>\n<li data-section-id=\"9puebp\" data-start=\"2674\" data-end=\"2729\">How realistic are market shares, prices and revenues?<\/li>\n<li data-section-id=\"14l0847\" data-start=\"2730\" data-end=\"2795\">Which competitors, substitutes and market-entry barriers exist?<\/li>\n<li data-section-id=\"1jz7dq8\" data-start=\"2796\" data-end=\"2872\">Which market arguments strengthen the pitch deck and investor discussions?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"5qyy4s\" data-start=\"2879\" data-end=\"2916\">For research &amp; technology transfer<\/h2>\n<p data-start=\"2918\" data-end=\"3231\">Ceresana assesses market potential for new technologies, materials, processes or applications. Our analyses support research organisations, universities, technology-transfer offices and innovation projects in the market-side assessment of technologies, spin-offs, licensing strategies and industrial partnerships.<\/p>\n<h3 data-section-id=\"16yuzax\" data-start=\"3233\" data-end=\"3264\">Typical decision situations<\/h3>\n<ul data-start=\"3266\" data-end=\"3670\">\n<li data-section-id=\"yrhnea\" data-start=\"3266\" data-end=\"3318\">Market validation of new technologies or processes<\/li>\n<li data-section-id=\"16an8sn\" data-start=\"3319\" data-end=\"3358\">Assessing commercialisation potential<\/li>\n<li data-section-id=\"1orre8g\" data-start=\"3359\" data-end=\"3407\">Preparing spin-offs or start-ups from research<\/li>\n<li data-section-id=\"xvxa5z\" data-start=\"3408\" data-end=\"3458\">Reviewing licensing or cooperation opportunities<\/li>\n<li data-section-id=\"1b67y9x\" data-start=\"3459\" data-end=\"3501\">Identifying relevant industrial partners<\/li>\n<li data-section-id=\"ibs8jt\" data-start=\"3502\" data-end=\"3600\">Developing market arguments for technology-transfer offices, research groups or project partners<\/li>\n<li data-section-id=\"g42xh8\" data-start=\"3601\" data-end=\"3670\">Assessing applications, target industries and market-entry barriers<\/li>\n<\/ul>\n<h3 data-section-id=\"hreddt\" data-start=\"3672\" data-end=\"3693\">Typical questions<\/h3>\n<ul data-start=\"3695\" data-end=\"4083\">\n<li data-section-id=\"1jl7k9i\" data-start=\"3695\" data-end=\"3764\">Which applications are commercially most relevant for a technology?<\/li>\n<li data-section-id=\"1a8xw40\" data-start=\"3765\" data-end=\"3824\">Which industries or companies could be suitable partners?<\/li>\n<li data-section-id=\"s6j8lb\" data-start=\"3825\" data-end=\"3896\">Is there potential for licensing, spin-off or industrial cooperation?<\/li>\n<li data-section-id=\"9aykg3\" data-start=\"3897\" data-end=\"3956\">Which market barriers and competitive alternatives exist?<\/li>\n<li data-section-id=\"lid1f0\" data-start=\"3957\" data-end=\"4034\">How can an innovation be positioned convincingly from a market perspective?<\/li>\n<li data-section-id=\"cijl8d\" data-start=\"4035\" data-end=\"4083\">Which target markets should be assessed first?<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 data-section-id=\"59e0y9\" data-start=\"4090\" data-end=\"4109\">Typical services<\/h2>\n<h3 data-section-id=\"nw1cdc\" data-start=\"4111\" data-end=\"4140\">Market potential analysis<\/h3>\n<p data-start=\"4142\" data-end=\"4239\">Analysis of market size, growth, demand, applications, regions, segments and future perspectives.<\/p>\n<h3 data-section-id=\"bregv7\" data-start=\"4241\" data-end=\"4289\">Target-market and application prioritisation<\/h3>\n<p data-start=\"4291\" data-end=\"4446\">Structured assessment of countries, customer groups, applications or industries by market size, growth, competition, accessibility and strategic relevance.<\/p>\n<h3 data-section-id=\"123pz9r\" data-start=\"4448\" data-end=\"4489\">Competitive and substitution analysis<\/h3>\n<p data-start=\"4491\" data-end=\"4616\">Assessment of relevant suppliers, alternative solutions, market positions, differentiation factors and market-entry barriers.<\/p>\n<h3 data-section-id=\"7y1ttu\" data-start=\"4618\" data-end=\"4642\">TAM\/SAM\/SOM analysis<\/h3>\n<p data-start=\"4644\" data-end=\"4782\">Plausibility check of addressable markets for business cases, pitch decks, financing rounds, product strategies or market-entry decisions.<\/p>\n<h3 data-section-id=\"1jrv38y\" data-start=\"4784\" data-end=\"4812\">Business-case validation<\/h3>\n<p data-start=\"4814\" data-end=\"4919\">Assessment of revenue assumptions, market shares, target segments, price levels, scaling paths and risks.<\/p>\n<h3 data-section-id=\"kqvj5v\" data-start=\"4921\" data-end=\"4946\">Go-to-market analysis<\/h3>\n<p data-start=\"4948\" data-end=\"5068\">Assessment of suitable target segments, customer groups, applications, countries, sales channels and market-entry paths.<\/p>\n<h3 data-section-id=\"wwd21o\" data-start=\"5070\" data-end=\"5111\">Price, trend and value-chain analysis<\/h3>\n<p data-start=\"5113\" data-end=\"5254\">Analysis of pricing logic, cost and margin drivers, regulatory developments, sustainability trends, supply chains and relevant market actors.<\/p>\n<h3 data-section-id=\"wq8pwk\" data-start=\"5256\" data-end=\"5310\">Technology-transfer and commercialisation analysis<\/h3>\n<p data-start=\"5312\" data-end=\"5431\">Assessment of applications, industrial partners, licensing opportunities, spin-off potential and market-entry barriers.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"17xm17r\" data-start=\"5438\" data-end=\"5457\">What you receive<\/h2>\n<p data-start=\"5459\" data-end=\"5550\">Depending on the question, Ceresana provides a directly usable decision basis, for example:<\/p>\n<ul data-start=\"5552\" data-end=\"5947\">\n<li data-section-id=\"1wlq1la\" data-start=\"5552\" data-end=\"5579\">Market potential analysis<\/li>\n<li data-section-id=\"zicda4\" data-start=\"5580\" data-end=\"5610\">Target-market prioritisation<\/li>\n<li data-section-id=\"ojnagc\" data-start=\"5611\" data-end=\"5633\">Competitive overview<\/li>\n<li data-section-id=\"13w2dzl\" data-start=\"5634\" data-end=\"5653\">TAM\/SAM\/SOM model<\/li>\n<li data-section-id=\"14fpegx\" data-start=\"5654\" data-end=\"5675\">Business-case input<\/li>\n<li data-section-id=\"1y0ca7q\" data-start=\"5676\" data-end=\"5705\">Go-to-market recommendation<\/li>\n<li data-section-id=\"1173179\" data-start=\"5706\" data-end=\"5732\">Price and trend analysis<\/li>\n<li data-section-id=\"11eelen\" data-start=\"5733\" data-end=\"5771\">Technology or application assessment<\/li>\n<li data-section-id=\"1jelhxg\" data-start=\"5772\" data-end=\"5812\">Partner, customer or supplier overview<\/li>\n<li data-section-id=\"1y0gw8n\" data-start=\"5813\" data-end=\"5833\">Management summary<\/li>\n<li data-section-id=\"1mjatax\" data-start=\"5834\" data-end=\"5865\">Excel data model or dashboard<\/li>\n<li data-section-id=\"27sg7s\" data-start=\"5866\" data-end=\"5947\">Presentation for management, investors, partners or technology-transfer offices<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"181ttf4\" data-start=\"5954\" data-end=\"5970\">Why Ceresana?<\/h2>\n<p data-start=\"5972\" data-end=\"6295\">Ceresana combines many years of experience in industrial B2B markets with tailored market research for specific decision situations. Our analyses help assess market opportunities realistically, validate internal assumptions and set priorities for strategy, product development, financing, market entry or commercialisation.<\/p>\n<p data-start=\"6297\" data-end=\"6432\">This gives companies, start-ups and research organisations not a generic market overview, but a reliable basis for concrete next steps.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3 data-section-id=\"1hbbdmz\" data-start=\"6455\" data-end=\"6563\">Are you assessing a new market, product idea, technology, financing round or commercialisation strategy?<\/h3>\n<p data-start=\"6565\" data-end=\"6671\">Ceresana supports you with independent market intelligence \u2013 tailored to your specific decision situation.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text][\/vc_column_text][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Investors &amp; M&amp;A Teams&#8221; id=&#8221;1791712466382-10&#8243; icon_iconsmind=&#8221;iconsmind-Check&#8221; tab_id=&#8221;1791712466382-9&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Commercial due diligence and independent market validation for industrial B2B markets<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<p data-start=\"139\" data-end=\"375\">For investments, acquisitions or exit preparations, market assumptions must be reliable. Market size, growth, competition, price development, customer segments and achievable market shares determine whether an investment case is viable.<\/p>\n<p data-start=\"377\" data-end=\"717\">Ceresana supports investors, M&amp;A teams, corporate VCs and portfolio companies with independent market intelligence, commercial due diligence and tailored market analyses for industrial B2B markets. We assess whether an addressed market is large, growing, accessible and defensible enough to support a valuation, business plan or exit story.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2 data-section-id=\"13sxzne\" data-start=\"767\" data-end=\"797\">Typical decision situations<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<h3 data-start=\"799\" data-end=\"843\">Ceresana supports you in situations such as:<\/h3>\n<ul data-start=\"845\" data-end=\"1378\">\n<li data-section-id=\"e2s4ws\" data-start=\"845\" data-end=\"879\">Assessing a potential investment<\/li>\n<li data-section-id=\"7a07ph\" data-start=\"880\" data-end=\"953\">Conducting commercial due diligence before an acquisition or investment<\/li>\n<li data-section-id=\"1m3w9ja\" data-start=\"954\" data-end=\"1004\">Validating market size, growth and market shares<\/li>\n<li data-section-id=\"12w3f7w\" data-start=\"1005\" data-end=\"1070\">Reviewing business plans, revenue assumptions and scaling paths<\/li>\n<li data-section-id=\"18h5ja3\" data-start=\"1071\" data-end=\"1137\">Assessing competitive intensity, substitutes and differentiation<\/li>\n<li data-section-id=\"1q5ixi4\" data-start=\"1138\" data-end=\"1200\">Analysing target markets, customer segments and applications<\/li>\n<li data-section-id=\"1p8o18d\" data-start=\"1201\" data-end=\"1280\">Supporting investment committee, management presentations or exit preparation<\/li>\n<li data-section-id=\"kkmym\" data-start=\"1281\" data-end=\"1378\">Providing market analysis for portfolio companies, buy-and-build strategies or new growth areas<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3>Typical questions<\/h3>\n[\/nectar_highlighted_text][vc_column_text]\n<ul>\n<li data-section-id=\"118ugwe\" data-start=\"1407\" data-end=\"1452\">How large is the addressable market really?<\/li>\n<li data-section-id=\"1u22inz\" data-start=\"1453\" data-end=\"1506\">Is the market large, growing and accessible enough?<\/li>\n<li data-section-id=\"10yn1qb\" data-start=\"1507\" data-end=\"1588\">Which applications, countries or customer segments are particularly attractive?<\/li>\n<li data-section-id=\"ivndcy\" data-start=\"1589\" data-end=\"1621\">How strong is the competition?<\/li>\n<li data-section-id=\"1en8isc\" data-start=\"1622\" data-end=\"1691\">Which substitutes, pricing dynamics or market-entry barriers exist?<\/li>\n<li data-section-id=\"7mzeb\" data-start=\"1692\" data-end=\"1755\">Are revenue assumptions, market shares and margins realistic?<\/li>\n<li data-section-id=\"t4077a\" data-start=\"1756\" data-end=\"1822\">Which risks could affect the investment case, valuation or exit?<\/li>\n<li data-section-id=\"e44vfc\" data-start=\"1823\" data-end=\"1903\">How reliable are the market assumptions in a pitch deck, business plan or CIM?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Typical services<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<h3 data-section-id=\"15ghsa4\" data-start=\"1931\" data-end=\"1959\">Commercial due diligence<\/h3>\n<p data-start=\"1961\" data-end=\"2142\">Independent market assessment for investments, acquisitions or participations \u2013 focused on market potential, growth, competition, risks and the plausibility of planning assumptions.<\/p>\n<h3 data-section-id=\"1m6yap5\" data-start=\"2144\" data-end=\"2165\">Market validation<\/h3>\n<p data-start=\"2167\" data-end=\"2279\">Review of market size, demand development, target segments, applications, regions and structural growth drivers.<\/p>\n<h3 data-section-id=\"ur6yg4\" data-start=\"2281\" data-end=\"2305\">Business-plan review<\/h3>\n<p data-start=\"2307\" data-end=\"2442\">Plausibility check of revenue assumptions, market shares, scaling path, price levels, margin potential and addressable customer groups.<\/p>\n<h3 data-section-id=\"7y1ttu\" data-start=\"2444\" data-end=\"2468\">TAM\/SAM\/SOM analysis<\/h3>\n<p data-start=\"2470\" data-end=\"2564\">Structured assessment of the total, addressable and realistically achievable market potential.<\/p>\n<h3 data-section-id=\"123pz9r\" data-start=\"2566\" data-end=\"2607\">Competitive and substitution analysis<\/h3>\n<p data-start=\"2609\" data-end=\"2747\">Assessment of relevant competitors, alternative solutions, differentiation factors, market-entry barriers and defensible market positions.<\/p>\n<h3 data-section-id=\"p5tdnt\" data-start=\"2749\" data-end=\"2798\">Target-market and customer-segment assessment<\/h3>\n<p data-start=\"2800\" data-end=\"2941\">Analysis of which countries, applications, industries or customer groups are most relevant for growth, market entry or portfolio development.<\/p>\n<h3 data-section-id=\"1cw9rha\" data-start=\"2943\" data-end=\"2981\">Price, margin and growth scenarios<\/h3>\n<p data-start=\"2983\" data-end=\"3099\">Assessment of pricing logic, margin potential, regulatory drivers, demand development and possible growth scenarios.<\/p>\n<h3 data-section-id=\"f95cse\" data-start=\"3101\" data-end=\"3130\">Independent market review<\/h3>\n<p data-start=\"3132\" data-end=\"3258\">Independent review of pitch decks, CIMs, management presentations or investment-committee materials from a market perspective.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Who is this relevant for?<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<h3 data-section-id=\"19ars3l\" data-start=\"3295\" data-end=\"3327\">Private equity and M&amp;A teams<\/h3>\n<p data-start=\"3329\" data-end=\"3424\">For assessing target companies, markets, growth potential, competitive position and deal risks.<\/p>\n<h3 data-section-id=\"1i51ylq\" data-start=\"3426\" data-end=\"3475\">Venture capital and corporate venture capital<\/h3>\n<p data-start=\"3477\" data-end=\"3596\">For validating market assumptions, scaling potential, target segments and investment cases for start-ups and scale-ups.<\/p>\n<h3 data-section-id=\"rz0giw\" data-start=\"3598\" data-end=\"3636\">Strategic investors and corporates<\/h3>\n<p data-start=\"3638\" data-end=\"3729\">For assessing new markets, technologies, acquisition targets, partnerships or growth areas.<\/p>\n<h3 data-section-id=\"qyug59\" data-start=\"3731\" data-end=\"3754\">Portfolio companies<\/h3>\n<p data-start=\"3756\" data-end=\"3861\">For supporting market entry, expansion, product strategy, buy-and-build, pricing or internationalisation.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>What you receive<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<p data-start=\"3889\" data-end=\"3980\">Depending on the question, Ceresana provides a directly usable decision basis, for example:<\/p>\n<ul data-start=\"3982\" data-end=\"4327\">\n<li data-section-id=\"4do358\" data-start=\"3982\" data-end=\"4015\">Commercial due diligence report<\/li>\n<li data-section-id=\"1k0mgr7\" data-start=\"4016\" data-end=\"4037\">Investment briefing<\/li>\n<li data-section-id=\"1udpy9v\" data-start=\"4038\" data-end=\"4052\">Market model<\/li>\n<li data-section-id=\"1foek4s\" data-start=\"4053\" data-end=\"4075\">TAM\/SAM\/SOM analysis<\/li>\n<li data-section-id=\"ojnagc\" data-start=\"4076\" data-end=\"4098\">Competitive overview<\/li>\n<li data-section-id=\"zicda4\" data-start=\"4099\" data-end=\"4129\">Target-market prioritisation<\/li>\n<li data-section-id=\"xju4c6\" data-start=\"4130\" data-end=\"4151\">Business-plan check<\/li>\n<li data-section-id=\"stw1cf\" data-start=\"4152\" data-end=\"4185\">Opportunity and risk assessment<\/li>\n<li data-section-id=\"1ya9oea\" data-start=\"4186\" data-end=\"4213\">Price and margin analysis<\/li>\n<li data-section-id=\"1y0gw8n\" data-start=\"4214\" data-end=\"4234\">Management summary<\/li>\n<li data-section-id=\"1mjatax\" data-start=\"4235\" data-end=\"4266\">Excel data model or dashboard<\/li>\n<li data-section-id=\"x09ljc\" data-start=\"4267\" data-end=\"4327\">Input for investment committee, management or exit process<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Why Ceresana?<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<p data-start=\"4352\" data-end=\"4523\">Ceresana has many years of experience in industrial B2B markets, especially in chemicals, plastics, packaging, bioeconomy, construction, industry and related value chains.<\/p>\n<p data-start=\"4525\" data-end=\"4783\">Our analyses are independent, methodologically structured and tailored to specific decision situations. This gives investors and M&amp;A teams not a generic market overview, but a reliable basis for investment, valuation, acquisition, portfolio strategy or exit.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h3>Are you assessing an investment, acquisition target, portfolio company or exit?<\/h3>\n<p data-start=\"4891\" data-end=\"5007\">Ceresana supports you with independent market intelligence, commercial due diligence and reliable market validation.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Consortia &amp; Funded Projects&#8221; id=&#8221;1791712466566-7&#8243; icon_iconsmind=&#8221;iconsmind-Puzzle&#8221; tab_id=&#8221;1791712466566-10&#8243;][vc_column_text]\n<h2 data-section-id=\"1s9878m\" data-start=\"65\" data-end=\"158\">Market &amp; Exploitation Support for Consortia &amp; Funded Projects<\/h2>\n<p data-start=\"160\" data-end=\"420\">Market analysis, business case, exploitation and market uptake for new and ongoing funded projects \u2013 as a consortium partner, subcontractor or external specialist.<\/p>\n<p data-start=\"160\" data-end=\"420\">Many funded projects are technologically strong, but also need to demonstrate why the developed solution is relevant from a market perspective, who will use it later, how scaling can succeed and which economic, environmental or societal impact can be achieved.<\/p>\n<p data-start=\"422\" data-end=\"768\">Ceresana supports consortia, universities, research organisations and companies with market analyses, value-chain insights, stakeholder mapping, business-case input and exploitation support. Our contributions help present market need, target groups, application potential, exploitation pathways and market uptake in a structured and credible way.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Contact us&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"1s9878m\" data-start=\"65\" data-end=\"158\"><strong>Are you currently building a consortium or preparing a funding proposal?<\/strong><\/h2>\n<p>Ceresana can become involved already at proposal stage and define a suitable market, business-case, exploitation or market-uptake contribution together with the coordinator and project partners. Depending on the project, this can become a dedicated work package, task, deliverable or clearly scoped external contribution.<br \/>\nWe are available to join new consortia as well as to strengthen existing consortia where the market, business-case or exploitation perspective is not yet sufficiently covered.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-section-id=\"17dd1tr\" data-start=\"831\" data-end=\"874\">Which projects is Ceresana relevant for?<\/h2>\n<p data-start=\"876\" data-end=\"1047\">Ceresana can support consortia especially in projects where technological innovations are to be developed towards market application, scaling or industrial implementation.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h3 data-start=\"1049\" data-end=\"1082\"><strong data-start=\"1049\" data-end=\"1082\">Typical project environments:<\/strong><\/h3>\n<ul data-start=\"1084\" data-end=\"1396\">\n<li>CBE JU<\/li>\n<li>Horizon Europe<\/li>\n<li>LIFE<\/li>\n<li>I3 and other European innovation programmes<\/li>\n<li>National funding programmes and collaborative R&amp;D projects<\/li>\n<li>Bioeconomy and bio-based technologies<\/li>\n<li>Chemicals, materials and advanced materials<\/li>\n<li>Plastics, packaging, recycling and circular economy<\/li>\n<li>Industrial technologies and manufacturing<\/li>\n<li>Energy, climate and decarbonisation technologies<\/li>\n<li>Mobility and industrial applications<\/li>\n<li>Construction, infrastructure and low-carbon technologies<\/li>\n<li>Technology-driven projects focused on scale-up, commercialisation, exploitation or industrial market introduction<\/li>\n<\/ul>\n<p>The decisive factor is not the sector alone, but whether an innovation project requires robust market, customer, business-case or exploitation evidence.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 data-section-id=\"13sxzne\" data-start=\"1403\" data-end=\"1433\">Typical decision situations<\/h3>\n<p>Ceresana is particularly relevant when:<\/p>\n<ul>\n<li>a coordinator is building a new consortium and still needs a partner for <strong>market analysis, business case, exploitation or market uptake<\/strong><\/li>\n<li>a consortium is technically well positioned, but <strong>market need, target users, value chains or commercial exploitation<\/strong> are not yet sufficiently covered<\/li>\n<li>a proposal requires robust <strong>market and impact evidence<\/strong><\/li>\n<li>target markets, applications, customer groups or stakeholder groups need to be prioritised<\/li>\n<li>a technology project needs a credible <strong>business case and go-to-market pathway<\/strong><\/li>\n<li><strong>Key Exploitable Results (KERs)<\/strong> need to be assessed from a market perspective and linked to suitable exploitation routes<\/li>\n<li>market acceptance, replication, transferability or <strong>scale-up potential<\/strong> need to be demonstrated<\/li>\n<li>a work package or task for market analysis, business case, exploitation or market uptake needs to be defined<\/li>\n<li>an ongoing project requires additional market intelligence for <strong>deliverables, exploitation or industrial implementation<\/strong><\/li>\n<li>research results need to be translated into industrial applications, licensing, spin-offs, partnerships or market entry<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 data-section-id=\"1s5vuq\" data-start=\"2148\" data-end=\"2168\">Typical questions<\/h3>\n<ul>\n<li>What concrete <strong>market need<\/strong> does the innovation address?<\/li>\n<li>Which target markets, applications and customer segments are most relevant?<\/li>\n<li>Who are the future users, customers, industrial partners and other stakeholders?<\/li>\n<li>What do the relevant <strong>value chains<\/strong> look like, and where are the main bottlenecks or opportunities?<\/li>\n<li>Which competitors, substitutes and market-entry barriers need to be considered?<\/li>\n<li>How large is the market potential and what are the growth prospects?<\/li>\n<li>Which applications or markets should be prioritised within the project?<\/li>\n<li>How can a credible <strong>business case<\/strong> be developed for the technology, material, process or application?<\/li>\n<li>Which positioning, pricing logic and go-to-market options are realistic?<\/li>\n<li>Which Key Exploitable Results offer the strongest commercial potential?<\/li>\n<li>Which exploitation routes are realistic for individual project results?<\/li>\n<li>How can <strong>market uptake, scale-up, replication and transferability<\/strong> be demonstrated convincingly?<\/li>\n<li>Which market-based arguments strengthen impact, exploitation and industrial implementation?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Our services for funded projects and consortia<\/h2>\n<h3>Market Need &amp; Potential<\/h3>\n<p>Assessment and quantification of target markets, applications, customer segments, demand drivers, growth and future market potential.<\/p>\n<h3>Value Chain &amp; Stakeholder<\/h3>\n<p>Analysis of relevant players, roles, dependencies and bottlenecks as well as identification of pilot customers, end users, industrial partners and potential exploitation partners.<\/p>\n<h3>Business Case &amp; Go-to-Market<\/h3>\n<p>Assessment of market potential, revenue logic, positioning, pricing, target segments, market entry and commercialisation pathways.<\/p>\n<h3>Exploitation Strategy<\/h3>\n<p>Market-oriented assessment of Key Exploitable Results, target groups and suitable exploitation routes for technologies, materials, processes, data or other project results.<\/p>\n<h3>Market Uptake &amp; Scale-up<\/h3>\n<p>Assessment of market acceptance, industrial application, replication, transferability, scale-up potential and possible scale-up scenarios.<\/p>\n<h3>Impact &amp; Stakeholder Support<\/h3>\n<p>Market-based impact logic, stakeholder messaging and economic argumentation for proposals, project implementation and exploitation. Where relevant, Ceresana can also provide market-related input for communication and dissemination activities.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Clear roles from consortium building to exploitation<\/h2>\n<p>Ceresana can be integrated flexibly depending on the project phase and consortium structure.<\/p>\n<h3>1. Consortium Building<\/h3>\n<p>Initial assessment of the project topic and definition of a suitable role for Ceresana.<\/p>\n<h3>2. Proposal \/ Part B<\/h3>\n<p>Market argumentation, role description, work-package input and text modules covering market need, business case, impact, exploitation and market uptake.<\/p>\n<h3>3. Work Package or Task<\/h3>\n<p>Responsibility for or contribution to clearly defined tasks covering market analysis, value chains, business case, exploitation or market uptake.<\/p>\n<h3>4. Deliverables &amp; Budget Logic<\/h3>\n<p>Definition of concrete deliverables, person-months, task allocation and market-oriented project outputs.<\/p>\n<h3>5. Exploitation &amp; Market Uptake<\/h3>\n<p>Market validation during project implementation, assessment of KERs and support for exploitation, scale-up and industrial implementation.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>How Ceresana can be involved in your project<\/h2>\n<h3>Consortium Partner<\/h3>\n<p>Ceresana can join a new consortium during proposal preparation and take responsibility for clearly defined market, business-case, exploitation or market-uptake activities.<\/p>\n<h3>Work Package or Task Lead<\/h3>\n<p>Depending on the project structure, Ceresana can lead individual tasks or a dedicated market- and exploitation-oriented work package.<\/p>\n<h3>Subcontractor<\/h3>\n<p>Where formal consortium participation is not appropriate or no longer possible, Ceresana can provide clearly defined market or exploitation analyses as a subcontractor.<\/p>\n<h3>External Specialist<\/h3>\n<p>Ceresana can provide targeted market models, competitive analyses, business cases, value-chain analyses or other specialised contributions.<\/p>\n<h3>Support for Ongoing Projects<\/h3>\n<p>During project implementation, market assumptions can be updated, project results assessed, target markets prioritised and exploitation or market-uptake pathways further developed.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Ready to integrate into a consortium<\/h2>\n<p>If the project topic and funding call are a good fit for Ceresana, we can quickly provide the information required for consortium planning:<\/p>\n<ul>\n<li>short Ceresana profile<\/li>\n<li>proposed role within the consortium<\/li>\n<li>work-package or task outline<\/li>\n<li>potential deliverables<\/li>\n<li>person-month and budget logic<\/li>\n<li>text modules for concept notes or Part B<\/li>\n<li>proposed market, business-case, exploitation and market-uptake activities<\/li>\n<\/ul>\n<p>This allows coordinators to assess at an early stage <strong>whether and how Ceresana can be integrated effectively into the consortium<\/strong>.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-section-id=\"17xm17r\" data-start=\"5806\" data-end=\"5825\">What you receive<\/h2>\n<p>Depending on the project and scope, deliverables may include:<\/p>\n<ul>\n<li>market and demand analysis<\/li>\n<li>market-potential and growth scenarios<\/li>\n<li>target-market and application prioritisation<\/li>\n<li>value-chain mapping<\/li>\n<li>stakeholder mapping<\/li>\n<li>competitive and substitution analysis<\/li>\n<li>customer and end-user analysis<\/li>\n<li>business-case input<\/li>\n<li>go-to-market analysis<\/li>\n<li>exploitation strategy<\/li>\n<li>assessment of Key Exploitable Results<\/li>\n<li>market-uptake assessment<\/li>\n<li>scale-up and replication scenarios<\/li>\n<li>market-based impact evidence<\/li>\n<li>proposal or Part B contributions<\/li>\n<li>work-package or task contributions<\/li>\n<li>market-oriented project deliverables<\/li>\n<li>presentations for coordinators, consortia or project partners<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"181ttf4\" data-start=\"6399\" data-end=\"6415\">Why Ceresana?<\/h2>\n<p>Ceresana combines <strong>market intelligence with the exploitation logic of technology-driven innovation projects<\/strong>. We are particularly strong where technical excellence needs to be connected with market understanding, economic plausibility and a credible pathway towards industrial application.<\/p>\n<p>Our core expertise includes <strong>chemicals, materials, packaging, circular economy, industrial technologies, manufacturing, energy, mobility, construction and other technology-driven B2B markets<\/strong>.<\/p>\n<p>Ceresana has been active in market research since 2002, has published more than <strong>300 market studies<\/strong> and has worked for more than <strong>10,000 clients worldwide<\/strong>. This experience enables us to translate technical project results into robust evidence on market need, target applications, customers, competition, business case, scale-up and exploitation.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>From technical excellence to market, exploitation and impact<\/h2>\n<p>Ceresana builds the economic bridge between <strong>research, industrial application, investment logic and commercialisation<\/strong>.<\/p>\n<p>The objective is not only to strengthen the market argumentation within the proposal, but to establish a credible pathway towards <strong>impact, market uptake and scale-up<\/strong>.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>Are you preparing a funding proposal or building a consortium?<\/h2>\n<p>Send us the <strong>funding call, project topic or a short description of the planned consortium<\/strong>.<\/p>\n<p>We will quickly assess whether Ceresana is a good thematic fit and propose a suitable <strong>role, tasks, deliverables, work-package structure and budget logic<\/strong>.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Discuss a project \/ consortium&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][\/vc_column_inner][\/vc_row_inner][\/tab][\/tabbed_section][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2198","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom Market Research &amp; Market Intelligence | Ceresana<\/title>\n<meta name=\"description\" content=\"Custom B2B market research for chemicals, plastics, packaging and industry. Market potential, competitive analysis and forecasts by Ceresana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceresana.com\/en\/main\/custom-studies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom Market Research &amp; Market Intelligence | Ceresana\" \/>\n<meta property=\"og:description\" content=\"Custom B2B market research for chemicals, plastics, packaging and industry. 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