{"id":2198,"date":"2025-11-20T12:37:32","date_gmt":"2025-11-20T12:37:32","guid":{"rendered":"http:\/\/s570163259.online.de\/main\/contract-studies"},"modified":"2026-05-24T09:00:56","modified_gmt":"2026-05-24T09:00:56","slug":"custom-studies","status":"publish","type":"page","link":"https:\/\/ceresana.com\/en\/main\/custom-studies","title":{"rendered":"Contract Studies"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div data-midnight=\"nectar-slider\" class=\"parallax_slider_outer \"><div  data-transition=\"slide\" data-overall_style=\"classic\" data-flexible-height=\"true\" data-animate-in-effect=\"none\" data-fullscreen=\"true\" data-button-sizing=\"large\" data-button-styling=\"btn_with_count\" data-autorotate=\"\" data-parallax=\"true\" data-parallax-disable-mobile=\"\" data-caption-trans=\"fade_in_from_bottom\" data-parallax-style=\"bg_only\" data-bg-animation=\"none\" data-full-width=\"true\" class=\"nectar-slider-wrap \" id=\"nectar-slider-instance-1\"><div class=\"swiper-container\"  data-tho=\"auto\" data-tco=\"auto\" data-pho=\"auto\" data-pco=\"auto\" data-loop=\"false\" data-height=\"700\" data-min-height=\"\" data-arrows=\"false\" data-bullets=\"false\" data-bullet_style=\"see_through\" data-bullet_position=\"bottom\" data-desktop-swipe=\"false\" data-settings=\"\"> <div class=\"swiper-wrapper\"><div class=\"swiper-slide\" data-desktop-content-width=\"auto\" data-tablet-content-width=\"auto\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"centered\" data-y-pos=\"middle\" ><div class=\"container\">\n\t\t\t\t\t\t<div class=\"content\"><h2 class=\"ns-heading-el\">Custom Studies &amp; Market Intelligence<\/h2><p  ><span>Reliable decision support for market, investment, innovation and commercialisation decisions<\/span><\/p><div class=\"buttons\"><div class=\"button solid_color\">\n\t\t\t\t\t\t\t\t\t\t <a class=\"primary-color\" href=\"mailto:o.kutsch@ceresana.com\">Request a tailored market analysis<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div><!--\/container--><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div>\n\t\t\t\t\t\t\t\t<div class=\"mobile-video-image\" style=\"background-image: url(https:\/\/ceresana.com\/wp-content\/uploads\/Mountain.jpg)\"> <span class=\"ie-fix\"><\/span>  <\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"video-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<video class=\"slider-video\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source type=\"video\/webm\" src=\"https:\/\/ceresana.com\/wp-content\/uploads\/267750_small.mp4\"><\/video><\/div> <div class=\"slide-bg-overlay\" style=\"background-color: #020202;\"> &nbsp; <\/div><\/div><\/div> <!--\/swiper-slide--><\/div><div class=\"nectar-slider-loading \"> <span class=\"loading-icon none\">   <\/span> <\/div> <\/div> \n\t\t\t\t\t\n\t\t\t\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][tabbed_section style=&#8221;minimal_flexible&#8221; tab_color=&#8221;Accent-Color&#8221; vs_content_animation=&#8221;fade&#8221; vs_link_animation=&#8221;opacity&#8221; vs_navigation_alignment=&#8221;left&#8221; vs_navigation_width_2=&#8221;25%&#8221; vs_navigation_func=&#8221;default&#8221; vs_navigation_width=&#8221;regular&#8221; vs_navigation_spacing=&#8221;15px&#8221; vs_navigation_mobile_display=&#8221;visible&#8221; vs_tab_spacing=&#8221;5%&#8221; icon_size=&#8221;32&#8243;][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Overview&#8221; id=&#8221;1779531659096-7&#8243; icon_iconsmind=&#8221;iconsmind-Statistic&#8221; tab_id=&#8221;1779531659097-7&#8243;][vc_custom_heading text=&#8221;Reliable decision support for market, investment, innovation and commercialisation decisions&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;90px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-search accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p data-start=\"137\" data-end=\"465\">Ceresana prepares tailored market and competitive analyses for specific business, investment, funding and commercialisation questions. Our studies help you assess market opportunities realistically, identify risks early and support business cases, market entry, product development or exploitation strategies with reliable data.<\/p>\n<p data-start=\"467\" data-end=\"764\">We analyse market potential, target segments, competitors, prices, value chains, trends and forecasts \u2013 tailored to your products, technologies, applications and regions. This creates an independent decision basis for strategy, go-to-market, financing, technology transfer, M&amp;A or funded projects.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-wrench accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"vb12su\" data-start=\"811\" data-end=\"850\">Who are custom studies relevant for?<\/h2>\n<h3 data-section-id=\"1wq036h\" data-start=\"852\" data-end=\"877\">Investors &amp; M&amp;A Teams<\/h3>\n<p data-start=\"879\" data-end=\"1006\">Commercial due diligence, market validation and business-plan review for investment, valuation, acquisition and exit decisions.<\/p>\n<h3 data-section-id=\"r3hiq6\" data-start=\"1024\" data-end=\"1073\">Companies, Start-ups &amp; Research Organisations<\/h3>\n<p data-start=\"1075\" data-end=\"1201\">Market intelligence for strategy, product development, financing, technology transfer, market entry, go-to-market and scaling.<\/p>\n<h3 data-section-id=\"x91wlq\" data-start=\"1219\" data-end=\"1250\">Consortia &amp; Funded Projects<\/h3>\n<p data-start=\"1252\" data-end=\"1373\">Market logic, impact, exploitation, dissemination and market uptake for CBE JU, Horizon Europe and other funded projects.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-question-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"vweg5y\" data-start=\"1396\" data-end=\"1410\">How we help<\/h2>\n<p data-start=\"1412\" data-end=\"1579\">Ceresana supports you from the initial market question to a reliable decision basis \u2013 with tailored analysis modules, suitable methodology and directly usable results.<\/p>\n<p data-start=\"1581\" data-end=\"1608\"><strong data-start=\"1581\" data-end=\"1608\">Typical analysis areas:<\/strong><\/p>\n<ul data-start=\"1610\" data-end=\"1880\">\n<li data-section-id=\"9hhz4i\" data-start=\"1610\" data-end=\"1640\">Market potential &amp; forecasts<\/li>\n<li data-section-id=\"1dd76wt\" data-start=\"1641\" data-end=\"1680\">Competitive analysis &amp; target markets<\/li>\n<li data-section-id=\"1e1p4up\" data-start=\"1681\" data-end=\"1708\">Business case &amp; financing<\/li>\n<li data-section-id=\"1ceo1l8\" data-start=\"1709\" data-end=\"1753\">TAM\/SAM\/SOM &amp; target-market prioritisation<\/li>\n<li data-section-id=\"1qoiiy0\" data-start=\"1754\" data-end=\"1777\">Go-to-market &amp; growth<\/li>\n<li data-section-id=\"xhq1a0\" data-start=\"1778\" data-end=\"1819\">Technology transfer &amp; commercialisation<\/li>\n<li data-section-id=\"1fpojzs\" data-start=\"1820\" data-end=\"1849\">Value chains &amp; stakeholders<\/li>\n<li data-section-id=\"16l66be\" data-start=\"1850\" data-end=\"1880\">Exploitation &amp; market uptake<\/li>\n<\/ul>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-check-square-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"gqlage\" data-start=\"1912\" data-end=\"1946\">Why external market validation?<\/h2>\n<p data-start=\"1948\" data-end=\"2218\">Internal research, AI searches and publicly available sources often provide valuable individual inputs, but rarely a reliable overall picture. Ceresana combines data, market models, industry expertise and expert assessments into a structured, independent decision basis.<\/p>\n<p data-start=\"2220\" data-end=\"2332\">This helps avoid false precision, contradictory sources and strategic decisions based on incomplete assumptions.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_custom_heading text=&#8221;Flyers &amp; Downloads&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;90px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"arwxor\" data-start=\"2362\" data-end=\"2402\">Custom Studies &amp; Market Intelligence<\/h3>\n<p data-start=\"2404\" data-end=\"2477\">For companies, start-ups, research organisations and technology transfer.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Flyer: Custom Studies &amp; Market Intelligence&#8221; url=&#8221;https:\/\/ceresana.com\/wp-content\/uploads\/Ceresana_Custom_Market_Studies.pdf&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"n403cj\" data-start=\"2493\" data-end=\"2542\">Market Intelligence for Investors &amp; M&amp;A Teams<\/h3>\n<p data-start=\"2544\" data-end=\"2603\">Commercial due diligence and independent market validation.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Flyer: Market Intelligence for Investors &amp; M&amp;A Teams&#8221; url=&#8221;https:\/\/ceresana.com\/wp-content\/uploads\/Ceresana_Market_Intelligence_Investors_MA_Teams.pdf&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"1jq07la\" data-start=\"2619\" data-end=\"2666\">Market &amp; Exploitation Support for Consortia<\/h3>\n<p data-start=\"2668\" data-end=\"2724\">Funded projects, impact, exploitation and market uptake.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Flyer: Market &amp; Exploitation Support for Consortia&#8221; url=&#8221;https:\/\/ceresana.com\/wp-content\/uploads\/Ceresana_Project_Partner_Bioeconomy_Consortia.pdf&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"mt2c4w\" data-start=\"2745\" data-end=\"2761\">Your benefits<\/h2>\n<h3 data-section-id=\"1q0fjgy\" data-start=\"2763\" data-end=\"2794\">Tailored instead of generic<\/h3>\n<p data-start=\"2796\" data-end=\"2887\">Focus on your products, technologies, markets, target groups, regions and success criteria.<\/p>\n<h3 data-section-id=\"1be8geo\" data-start=\"2889\" data-end=\"2931\">Reliable answers to concrete questions<\/h3>\n<p data-start=\"2933\" data-end=\"3064\">Sound answers for market entry, product development, investment, financing, funding, M&amp;A, technology transfer or commercialisation.<\/p>\n<h3 data-section-id=\"8exx01\" data-start=\"3066\" data-end=\"3102\">Independent external perspective<\/h3>\n<p data-start=\"3104\" data-end=\"3215\">Validation of internal assumptions, realistic assessment of market opportunities and early visibility of risks.<\/p>\n<h3 data-section-id=\"qu27bu\" data-start=\"3217\" data-end=\"3247\">Faster and safer decisions<\/h3>\n<p data-start=\"3249\" data-end=\"3319\">Decisions based on data, scenarios and transparent market assumptions.<\/p>\n<h3 data-section-id=\"q07er6\" data-start=\"3321\" data-end=\"3354\">Relief for internal resources<\/h3>\n<p data-start=\"3356\" data-end=\"3471\">Structured external market intelligence for management, strategy, business development, product management and R&amp;D.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2 data-section-id=\"17xm17r\" data-start=\"3478\" data-end=\"3497\">What you receive<\/h2>\n<p data-start=\"3499\" data-end=\"3586\">Depending on your objective, you receive a directly usable decision basis, for example:<\/p>\n<ul data-start=\"3588\" data-end=\"3884\">\n<li data-section-id=\"1y0gw8n\" data-start=\"3588\" data-end=\"3608\">Management summary<\/li>\n<li data-section-id=\"1udpy9v\" data-start=\"3609\" data-end=\"3623\">Market model<\/li>\n<li data-section-id=\"ojnagc\" data-start=\"3624\" data-end=\"3646\">Competitive overview<\/li>\n<li data-section-id=\"1k0mgr7\" data-start=\"3647\" data-end=\"3668\">Investment briefing<\/li>\n<li data-section-id=\"14fpegx\" data-start=\"3669\" data-end=\"3690\">Business-case input<\/li>\n<li data-section-id=\"13w2dzl\" data-start=\"3691\" data-end=\"3710\">TAM\/SAM\/SOM model<\/li>\n<li data-section-id=\"zicda4\" data-start=\"3711\" data-end=\"3741\">Target-market prioritisation<\/li>\n<li data-section-id=\"1y0ca7q\" data-start=\"3742\" data-end=\"3771\">Go-to-market recommendation<\/li>\n<li data-section-id=\"1lsbiv6\" data-start=\"3772\" data-end=\"3795\">Proposal contribution<\/li>\n<li data-section-id=\"i6v1wa\" data-start=\"3796\" data-end=\"3833\">Exploitation or market-uptake input<\/li>\n<li data-section-id=\"ofpn4r\" data-start=\"3834\" data-end=\"3851\">Excel dashboard<\/li>\n<li data-section-id=\"1psohp4\" data-start=\"3852\" data-end=\"3884\">Word, PowerPoint or PDF report<\/li>\n<\/ul>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-plus accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h3 data-section-id=\"1ducltl\" data-start=\"4491\" data-end=\"4586\">Are you assessing a market, an investment, a product idea, a technology or a funded project?<\/h3>\n<p data-start=\"4588\" data-end=\"4694\">Ceresana supports you with independent market intelligence \u2013 tailored to your specific decision situation.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;Non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;How We Help&#8221; id=&#8221;1779531659350-9&#8243; icon_iconsmind=&#8221;iconsmind-Microscope&#8221; tab_id=&#8221;1779531659350-10&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Services, Methodology &amp; Result Formats<\/h2>\n[\/nectar_highlighted_text][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h3 data-section-id=\"1bua3ib\" data-start=\"58\" data-end=\"109\">From market question to reliable decision basis<\/h3>\n<p data-start=\"111\" data-end=\"391\">Every custom study starts with a specific decision situation: a new market, an investment, a product idea, a technology, a funded project or a strategic growth question. Ceresana develops a suitable study design with a clear methodology, defined scope and directly usable results.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Contact us&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>Typical questions<\/h2>\n<p data-start=\"457\" data-end=\"502\">Ceresana supports you with questions such as:<\/p>\n<ul data-start=\"504\" data-end=\"1136\">\n<li data-section-id=\"dt6itm\" data-start=\"504\" data-end=\"590\">How large is a market today \u2013 and how is it expected to develop in the coming years?<\/li>\n<li data-section-id=\"s2830j\" data-start=\"591\" data-end=\"680\">Which countries, applications, customer groups or segments are particularly attractive?<\/li>\n<li data-section-id=\"14l0847\" data-start=\"681\" data-end=\"746\">Which competitors, substitutes and market-entry barriers exist?<\/li>\n<li data-section-id=\"1kiie96\" data-start=\"747\" data-end=\"825\">Which price levels, margins, trends and regulatory factors shape the market?<\/li>\n<li data-section-id=\"10ub07m\" data-start=\"826\" data-end=\"871\">Which target markets should be prioritised?<\/li>\n<li data-section-id=\"epcb7j\" data-start=\"872\" data-end=\"944\">How reliable are revenue assumptions, market shares or business cases?<\/li>\n<li data-section-id=\"ynts1e\" data-start=\"945\" data-end=\"1056\">Which market arguments strengthen an investment, financing round, funding application or technology transfer?<\/li>\n<li data-section-id=\"pvixd9\" data-start=\"1057\" data-end=\"1136\">Which value chains, customers, suppliers or industrial partners are relevant?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>Analysis modules<\/h2>\n<h3 data-section-id=\"f2zdh8\" data-start=\"1164\" data-end=\"1196\">Market potential &amp; forecasts<\/h3>\n<p data-start=\"1198\" data-end=\"1300\">Analysis of market size, growth, demand, applications, regions, segments, trends and future scenarios.<\/p>\n<h3 data-section-id=\"1t15ncj\" data-start=\"1302\" data-end=\"1326\">Competitive analysis<\/h3>\n<p data-start=\"1328\" data-end=\"1465\">Assessment of relevant suppliers, market positions, substitutes, market-entry barriers, differentiation factors and competitive dynamics.<\/p>\n<h3 data-section-id=\"ws1dfy\" data-start=\"1467\" data-end=\"1513\">Target-market &amp; application prioritisation<\/h3>\n<p data-start=\"1515\" data-end=\"1672\">Structured assessment of countries, customer segments, applications or industries by market size, growth, accessibility, competition and strategic relevance.<\/p>\n<h3 data-section-id=\"7y1ttu\" data-start=\"1674\" data-end=\"1698\">TAM\/SAM\/SOM analysis<\/h3>\n<p data-start=\"1700\" data-end=\"1823\">Plausibility check of addressable markets for business cases, pitch decks, investment decisions or market-entry strategies.<\/p>\n<h3 data-section-id=\"1jrv38y\" data-start=\"1825\" data-end=\"1853\">Business-case validation<\/h3>\n<p data-start=\"1855\" data-end=\"2021\">Assessment of revenue assumptions, market shares, target segments, price levels, scaling paths and risks as a basis for management, investment or financing decisions.<\/p>\n<h3 data-section-id=\"1sgnflw\" data-start=\"2023\" data-end=\"2057\">Price, margin &amp; trend analysis<\/h3>\n<p data-start=\"2059\" data-end=\"2187\">Assessment of price developments, margin potential, cost drivers, regulatory factors, sustainability trends and market dynamics.<\/p>\n<h3 data-section-id=\"11p9vyh\" data-start=\"2189\" data-end=\"2227\">Value-chain &amp; stakeholder analysis<\/h3>\n<p data-start=\"2229\" data-end=\"2357\">Analysis of relevant market actors, customers, suppliers, partners, sales channels, dependencies and decision-making structures.<\/p>\n<h3 data-section-id=\"117q5c0\" data-start=\"2359\" data-end=\"2400\">Customer, supplier &amp; partner analysis<\/h3>\n<p data-start=\"2402\" data-end=\"2533\">Identification and assessment of relevant customer groups, potential suppliers, industrial partners, multipliers or sales partners.<\/p>\n<h3 data-section-id=\"6dzcgm\" data-start=\"2535\" data-end=\"2578\">Technology transfer &amp; commercialisation<\/h3>\n<p data-start=\"2580\" data-end=\"2750\">Assessment of applications, industrial partners, licensing opportunities, spin-off potential and market-entry barriers for research organisations and innovation projects.<\/p>\n<h3 data-section-id=\"3hgkwk\" data-start=\"2752\" data-end=\"2784\">Exploitation &amp; market uptake<\/h3>\n<p data-start=\"2786\" data-end=\"2934\">Market and exploitation logic for funded projects, including target groups, stakeholders, business case, key exploitable results and impact pathway.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2>Methodology<\/h2>\n<p data-start=\"2957\" data-end=\"3034\">Depending on the question, Ceresana combines different analytical approaches:<\/p>\n<ul data-start=\"3036\" data-end=\"3366\">\n<li data-section-id=\"1m5bs4y\" data-start=\"3036\" data-end=\"3084\">Evaluation of existing market data and studies<\/li>\n<li data-section-id=\"8lk2t1\" data-start=\"3085\" data-end=\"3122\">Desk research and source validation<\/li>\n<li data-section-id=\"16wz8oc\" data-start=\"3123\" data-end=\"3155\">Market modelling and forecasts<\/li>\n<li data-section-id=\"1ndttip\" data-start=\"3156\" data-end=\"3190\">Competitive and company analysis<\/li>\n<li data-section-id=\"eshk5w\" data-start=\"3191\" data-end=\"3228\">Value-chain and stakeholder mapping<\/li>\n<li data-section-id=\"zhn28q\" data-start=\"3229\" data-end=\"3282\">Plausibility checks of market sizes and assumptions<\/li>\n<li data-section-id=\"a91qke\" data-start=\"3283\" data-end=\"3318\">Scenario and sensitivity analyses<\/li>\n<li data-section-id=\"flqlmg\" data-start=\"3319\" data-end=\"3366\">Expert assessments and qualitative validation<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"45hf7f\" data-start=\"3373\" data-end=\"3391\">Project process<\/h2>\n<h3 data-section-id=\"1ox1mo9\" data-start=\"3393\" data-end=\"3433\">1. Inquiry and initial clarification<\/h3>\n<p data-start=\"3435\" data-end=\"3528\">You describe your question, target group, decision situation and intended use of the results.<\/p>\n<h3 data-section-id=\"fnrxpc\" data-start=\"3530\" data-end=\"3562\">2. Study design and proposal<\/h3>\n<p data-start=\"3564\" data-end=\"3662\">Ceresana develops a suitable approach with scope, methodology, result format, timeline and budget.<\/p>\n<h3 data-section-id=\"zw8ujq\" data-start=\"3664\" data-end=\"3685\">3. Analysis phase<\/h3>\n<p data-start=\"3687\" data-end=\"3810\">We analyse markets, competitors, customer groups, value chains, trends, prices, forecasts and relevant influencing factors.<\/p>\n<h3 data-section-id=\"o71l3g\" data-start=\"3812\" data-end=\"3837\">4. Result preparation<\/h3>\n<p data-start=\"3839\" data-end=\"3918\">The results are structured, visualised and tailored to your decision situation.<\/p>\n<h3 data-section-id=\"1eckawg\" data-start=\"3920\" data-end=\"3952\">5. Discussion and next steps<\/h3>\n<p data-start=\"3954\" data-end=\"4065\">Upon request, we explain the results in a joint meeting and discuss conclusions, risks and possible next steps.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"1x29ews\" data-start=\"4072\" data-end=\"4089\">Result formats<\/h2>\n<p data-start=\"4091\" data-end=\"4167\">Depending on your objective, you receive the results in one or more formats:<\/p>\n<ul data-start=\"4169\" data-end=\"4465\">\n<li data-section-id=\"9ahxyf\" data-start=\"4169\" data-end=\"4189\">PDF or Word report<\/li>\n<li data-section-id=\"1lyya5\" data-start=\"4190\" data-end=\"4215\">PowerPoint presentation<\/li>\n<li data-section-id=\"1y0gw8n\" data-start=\"4216\" data-end=\"4236\">Management summary<\/li>\n<li data-section-id=\"rmba4g\" data-start=\"4237\" data-end=\"4255\">Excel data model<\/li>\n<li data-section-id=\"ofpn4r\" data-start=\"4256\" data-end=\"4273\">Excel dashboard<\/li>\n<li data-section-id=\"lew92t\" data-start=\"4274\" data-end=\"4306\">Market or competitive overview<\/li>\n<li data-section-id=\"1k0mgr7\" data-start=\"4307\" data-end=\"4328\">Investment briefing<\/li>\n<li data-section-id=\"14fpegx\" data-start=\"4329\" data-end=\"4350\">Business-case input<\/li>\n<li data-section-id=\"1fvc70p\" data-start=\"4351\" data-end=\"4390\">Proposal or work-package contribution<\/li>\n<li data-section-id=\"1y0ca7q\" data-start=\"4391\" data-end=\"4420\">Go-to-market recommendation<\/li>\n<li data-section-id=\"6l6oqy\" data-start=\"4421\" data-end=\"4465\">Exploitation or market-uptake contribution<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"1ykjcq5\" data-start=\"4472\" data-end=\"4506\">What a custom study can provide<\/h2>\n<p data-start=\"4508\" data-end=\"4781\">A custom study provides more than data. It creates a reliable decision basis. It helps assess market opportunities, validate assumptions, make risks visible and set priorities for strategy, investment, financing, product development, technology transfer or funded projects.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><strong>We provide answers to your questions<\/strong><\/h2>\n[\/nectar_highlighted_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]\n<h3>Do you need a suitable study design for a specific market, investment, technology or funding question?<\/h3>\n<p data-start=\"4912\" data-end=\"5023\">Ceresana supports you with tailored market intelligence \u2013 from the initial question to a usable decision basis.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Contact us&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Companies, Start-ups &amp; Research Organisations&#8221; id=&#8221;1779531659484-8&#8243; tab_id=&#8221;1779531659485-1&#8243; icon_iconsmind=&#8221;iconsmind-Calculator&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 data-section-id=\"52vkv1\" data-start=\"68\" data-end=\"172\">Tailored market analyses for strategy, product development, financing, technology transfer and growth<\/h2>\n<p data-start=\"174\" data-end=\"456\">Companies, start-ups and research organisations often face similar core questions: Which markets are attractive? Which applications should be prioritised? Which customers are willing to pay? How large is the potential? Which competitors, substitutes and market-entry barriers exist?<\/p>\n<p data-start=\"458\" data-end=\"805\">Ceresana prepares tailored market and competitive analyses for specific business, product, financing or commercialisation questions. Our studies help you assess market opportunities realistically, prioritise target markets and support decisions on market entry, product development, scaling, go-to-market or technology transfer with reliable data.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"1utkog5\" data-start=\"852\" data-end=\"891\">For companies &amp; mid-sized businesses<\/h2>\n<p data-start=\"893\" data-end=\"1152\">Ceresana supports industrial companies, mid-sized businesses and established suppliers in market, product and growth decisions. The focus is on reliable data on market volume, growth, target groups, applications, regions, prices, competitors and value chains.<\/p>\n<h3 data-section-id=\"16yuzax\" data-start=\"1154\" data-end=\"1185\">Typical decision situations<\/h3>\n<ul data-start=\"1187\" data-end=\"1507\">\n<li data-section-id=\"1sz8q8t\" data-start=\"1187\" data-end=\"1236\">Entering new markets, countries or applications<\/li>\n<li data-section-id=\"dhqprg\" data-start=\"1237\" data-end=\"1270\">Developing or adapting products<\/li>\n<li data-section-id=\"1088ehx\" data-start=\"1271\" data-end=\"1316\">Assessing demand potential and growth areas<\/li>\n<li data-section-id=\"w9t88z\" data-start=\"1317\" data-end=\"1363\">Analysing competition and market positioning<\/li>\n<li data-section-id=\"1erojwv\" data-start=\"1364\" data-end=\"1414\">Supporting portfolio, pricing or sales decisions<\/li>\n<li data-section-id=\"3zixaf\" data-start=\"1415\" data-end=\"1451\">Internationalisation and expansion<\/li>\n<li data-section-id=\"mi5k34\" data-start=\"1452\" data-end=\"1507\">Assessing new technologies, materials or applications<\/li>\n<\/ul>\n<h3 data-section-id=\"hreddt\" data-start=\"1509\" data-end=\"1530\">Typical questions<\/h3>\n<ul data-start=\"1532\" data-end=\"1851\">\n<li data-section-id=\"u8w7z6\" data-start=\"1532\" data-end=\"1592\">Which markets or applications are particularly attractive?<\/li>\n<li data-section-id=\"1sklrbu\" data-start=\"1593\" data-end=\"1653\">How large is the market potential today and in the future?<\/li>\n<li data-section-id=\"hd8ezf\" data-start=\"1654\" data-end=\"1705\">Which customer groups are relevant and reachable?<\/li>\n<li data-section-id=\"5jtx0o\" data-start=\"1706\" data-end=\"1748\">Which competitors and substitutes exist?<\/li>\n<li data-section-id=\"1apcy0x\" data-start=\"1749\" data-end=\"1798\">Which price levels and trends shape the market?<\/li>\n<li data-section-id=\"bw66gn\" data-start=\"1799\" data-end=\"1851\">Which countries or segments should be prioritised?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"8qfj5s\" data-start=\"1858\" data-end=\"1886\">For start-ups &amp; scale-ups<\/h2>\n<p data-start=\"1888\" data-end=\"2150\">Ceresana validates market assumptions for pitch decks, financing rounds, go-to-market and scaling. For young companies, market size, target segments, customer value, willingness to pay, competition and revenue assumptions must be presented credibly to investors.<\/p>\n<h3 data-section-id=\"16yuzax\" data-start=\"2152\" data-end=\"2183\">Typical decision situations<\/h3>\n<ul data-start=\"2185\" data-end=\"2501\">\n<li data-section-id=\"10l5psy\" data-start=\"2185\" data-end=\"2214\">Preparing a financing round<\/li>\n<li data-section-id=\"1x7s6gw\" data-start=\"2215\" data-end=\"2274\">Market validation for pitch decks or investor discussions<\/li>\n<li data-section-id=\"3mjn9f\" data-start=\"2275\" data-end=\"2329\">Selecting first target markets and customer segments<\/li>\n<li data-section-id=\"pcfxub\" data-start=\"2330\" data-end=\"2359\">Go-to-market prioritisation<\/li>\n<li data-section-id=\"99ef40\" data-start=\"2360\" data-end=\"2395\">Plausibility check of TAM\/SAM\/SOM<\/li>\n<li data-section-id=\"x24y7\" data-start=\"2396\" data-end=\"2449\">Validation of business case and revenue assumptions<\/li>\n<li data-section-id=\"162bbay\" data-start=\"2450\" data-end=\"2501\">Preparing partnerships or pilot-customer outreach<\/li>\n<\/ul>\n<h3 data-section-id=\"hreddt\" data-start=\"2503\" data-end=\"2524\">Typical questions<\/h3>\n<ul data-start=\"2526\" data-end=\"2872\">\n<li data-section-id=\"1b5yxiq\" data-start=\"2526\" data-end=\"2579\">Is the addressed market large enough for financing?<\/li>\n<li data-section-id=\"4oain4\" data-start=\"2580\" data-end=\"2627\">Which applications should be addressed first?<\/li>\n<li data-section-id=\"1bpbumd\" data-start=\"2628\" data-end=\"2673\">Which customer segments are willing to pay?<\/li>\n<li data-section-id=\"9puebp\" data-start=\"2674\" data-end=\"2729\">How realistic are market shares, prices and revenues?<\/li>\n<li data-section-id=\"14l0847\" data-start=\"2730\" data-end=\"2795\">Which competitors, substitutes and market-entry barriers exist?<\/li>\n<li data-section-id=\"1jz7dq8\" data-start=\"2796\" data-end=\"2872\">Which market arguments strengthen the pitch deck and investor discussions?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"5qyy4s\" data-start=\"2879\" data-end=\"2916\">For research &amp; technology transfer<\/h2>\n<p data-start=\"2918\" data-end=\"3231\">Ceresana assesses market potential for new technologies, materials, processes or applications. Our analyses support research organisations, universities, technology-transfer offices and innovation projects in the market-side assessment of technologies, spin-offs, licensing strategies and industrial partnerships.<\/p>\n<h3 data-section-id=\"16yuzax\" data-start=\"3233\" data-end=\"3264\">Typical decision situations<\/h3>\n<ul data-start=\"3266\" data-end=\"3670\">\n<li data-section-id=\"yrhnea\" data-start=\"3266\" data-end=\"3318\">Market validation of new technologies or processes<\/li>\n<li data-section-id=\"16an8sn\" data-start=\"3319\" data-end=\"3358\">Assessing commercialisation potential<\/li>\n<li data-section-id=\"1orre8g\" data-start=\"3359\" data-end=\"3407\">Preparing spin-offs or start-ups from research<\/li>\n<li data-section-id=\"xvxa5z\" data-start=\"3408\" data-end=\"3458\">Reviewing licensing or cooperation opportunities<\/li>\n<li data-section-id=\"1b67y9x\" data-start=\"3459\" data-end=\"3501\">Identifying relevant industrial partners<\/li>\n<li data-section-id=\"ibs8jt\" data-start=\"3502\" data-end=\"3600\">Developing market arguments for technology-transfer offices, research groups or project partners<\/li>\n<li data-section-id=\"g42xh8\" data-start=\"3601\" data-end=\"3670\">Assessing applications, target industries and market-entry barriers<\/li>\n<\/ul>\n<h3 data-section-id=\"hreddt\" data-start=\"3672\" data-end=\"3693\">Typical questions<\/h3>\n<ul data-start=\"3695\" data-end=\"4083\">\n<li data-section-id=\"1jl7k9i\" data-start=\"3695\" data-end=\"3764\">Which applications are commercially most relevant for a technology?<\/li>\n<li data-section-id=\"1a8xw40\" data-start=\"3765\" data-end=\"3824\">Which industries or companies could be suitable partners?<\/li>\n<li data-section-id=\"s6j8lb\" data-start=\"3825\" data-end=\"3896\">Is there potential for licensing, spin-off or industrial cooperation?<\/li>\n<li data-section-id=\"9aykg3\" data-start=\"3897\" data-end=\"3956\">Which market barriers and competitive alternatives exist?<\/li>\n<li data-section-id=\"lid1f0\" data-start=\"3957\" data-end=\"4034\">How can an innovation be positioned convincingly from a market perspective?<\/li>\n<li data-section-id=\"cijl8d\" data-start=\"4035\" data-end=\"4083\">Which target markets should be assessed first?<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 data-section-id=\"59e0y9\" data-start=\"4090\" data-end=\"4109\">Typical services<\/h2>\n<h3 data-section-id=\"nw1cdc\" data-start=\"4111\" data-end=\"4140\">Market potential analysis<\/h3>\n<p data-start=\"4142\" data-end=\"4239\">Analysis of market size, growth, demand, applications, regions, segments and future perspectives.<\/p>\n<h3 data-section-id=\"bregv7\" data-start=\"4241\" data-end=\"4289\">Target-market and application prioritisation<\/h3>\n<p data-start=\"4291\" data-end=\"4446\">Structured assessment of countries, customer groups, applications or industries by market size, growth, competition, accessibility and strategic relevance.<\/p>\n<h3 data-section-id=\"123pz9r\" data-start=\"4448\" data-end=\"4489\">Competitive and substitution analysis<\/h3>\n<p data-start=\"4491\" data-end=\"4616\">Assessment of relevant suppliers, alternative solutions, market positions, differentiation factors and market-entry barriers.<\/p>\n<h3 data-section-id=\"7y1ttu\" data-start=\"4618\" data-end=\"4642\">TAM\/SAM\/SOM analysis<\/h3>\n<p data-start=\"4644\" data-end=\"4782\">Plausibility check of addressable markets for business cases, pitch decks, financing rounds, product strategies or market-entry decisions.<\/p>\n<h3 data-section-id=\"1jrv38y\" data-start=\"4784\" data-end=\"4812\">Business-case validation<\/h3>\n<p data-start=\"4814\" data-end=\"4919\">Assessment of revenue assumptions, market shares, target segments, price levels, scaling paths and risks.<\/p>\n<h3 data-section-id=\"kqvj5v\" data-start=\"4921\" data-end=\"4946\">Go-to-market analysis<\/h3>\n<p data-start=\"4948\" data-end=\"5068\">Assessment of suitable target segments, customer groups, applications, countries, sales channels and market-entry paths.<\/p>\n<h3 data-section-id=\"wwd21o\" data-start=\"5070\" data-end=\"5111\">Price, trend and value-chain analysis<\/h3>\n<p data-start=\"5113\" data-end=\"5254\">Analysis of pricing logic, cost and margin drivers, regulatory developments, sustainability trends, supply chains and relevant market actors.<\/p>\n<h3 data-section-id=\"wq8pwk\" data-start=\"5256\" data-end=\"5310\">Technology-transfer and commercialisation analysis<\/h3>\n<p data-start=\"5312\" data-end=\"5431\">Assessment of applications, industrial partners, licensing opportunities, spin-off potential and market-entry barriers.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"17xm17r\" data-start=\"5438\" data-end=\"5457\">What you receive<\/h2>\n<p data-start=\"5459\" data-end=\"5550\">Depending on the question, Ceresana provides a directly usable decision basis, for example:<\/p>\n<ul data-start=\"5552\" data-end=\"5947\">\n<li data-section-id=\"1wlq1la\" data-start=\"5552\" data-end=\"5579\">Market potential analysis<\/li>\n<li data-section-id=\"zicda4\" data-start=\"5580\" data-end=\"5610\">Target-market prioritisation<\/li>\n<li data-section-id=\"ojnagc\" data-start=\"5611\" data-end=\"5633\">Competitive overview<\/li>\n<li data-section-id=\"13w2dzl\" data-start=\"5634\" data-end=\"5653\">TAM\/SAM\/SOM model<\/li>\n<li data-section-id=\"14fpegx\" data-start=\"5654\" data-end=\"5675\">Business-case input<\/li>\n<li data-section-id=\"1y0ca7q\" data-start=\"5676\" data-end=\"5705\">Go-to-market recommendation<\/li>\n<li data-section-id=\"1173179\" data-start=\"5706\" data-end=\"5732\">Price and trend analysis<\/li>\n<li data-section-id=\"11eelen\" data-start=\"5733\" data-end=\"5771\">Technology or application assessment<\/li>\n<li data-section-id=\"1jelhxg\" data-start=\"5772\" data-end=\"5812\">Partner, customer or supplier overview<\/li>\n<li data-section-id=\"1y0gw8n\" data-start=\"5813\" data-end=\"5833\">Management summary<\/li>\n<li data-section-id=\"1mjatax\" data-start=\"5834\" data-end=\"5865\">Excel data model or dashboard<\/li>\n<li data-section-id=\"27sg7s\" data-start=\"5866\" data-end=\"5947\">Presentation for management, investors, partners or technology-transfer offices<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2 data-section-id=\"181ttf4\" data-start=\"5954\" data-end=\"5970\">Why Ceresana?<\/h2>\n<p data-start=\"5972\" data-end=\"6295\">Ceresana combines many years of experience in industrial B2B markets with tailored market research for specific decision situations. Our analyses help assess market opportunities realistically, validate internal assumptions and set priorities for strategy, product development, financing, market entry or commercialisation.<\/p>\n<p data-start=\"6297\" data-end=\"6432\">This gives companies, start-ups and research organisations not a generic market overview, but a reliable basis for concrete next steps.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3 data-section-id=\"1hbbdmz\" data-start=\"6455\" data-end=\"6563\">Are you assessing a new market, product idea, technology, financing round or commercialisation strategy?<\/h3>\n<p data-start=\"6565\" data-end=\"6671\">Ceresana supports you with independent market intelligence \u2013 tailored to your specific decision situation.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text][\/vc_column_text][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Investors &amp; M&amp;A Teams&#8221; id=&#8221;1779531659622-1&#8243; icon_iconsmind=&#8221;iconsmind-Check&#8221; tab_id=&#8221;1779531659622-1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Commercial due diligence and independent market validation for industrial B2B markets<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<p data-start=\"139\" data-end=\"375\">For investments, acquisitions or exit preparations, market assumptions must be reliable. Market size, growth, competition, price development, customer segments and achievable market shares determine whether an investment case is viable.<\/p>\n<p data-start=\"377\" data-end=\"717\">Ceresana supports investors, M&amp;A teams, corporate VCs and portfolio companies with independent market intelligence, commercial due diligence and tailored market analyses for industrial B2B markets. We assess whether an addressed market is large, growing, accessible and defensible enough to support a valuation, business plan or exit story.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2 data-section-id=\"13sxzne\" data-start=\"767\" data-end=\"797\">Typical decision situations<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<h3 data-start=\"799\" data-end=\"843\">Ceresana supports you in situations such as:<\/h3>\n<ul data-start=\"845\" data-end=\"1378\">\n<li data-section-id=\"e2s4ws\" data-start=\"845\" data-end=\"879\">Assessing a potential investment<\/li>\n<li data-section-id=\"7a07ph\" data-start=\"880\" data-end=\"953\">Conducting commercial due diligence before an acquisition or investment<\/li>\n<li data-section-id=\"1m3w9ja\" data-start=\"954\" data-end=\"1004\">Validating market size, growth and market shares<\/li>\n<li data-section-id=\"12w3f7w\" data-start=\"1005\" data-end=\"1070\">Reviewing business plans, revenue assumptions and scaling paths<\/li>\n<li data-section-id=\"18h5ja3\" data-start=\"1071\" data-end=\"1137\">Assessing competitive intensity, substitutes and differentiation<\/li>\n<li data-section-id=\"1q5ixi4\" data-start=\"1138\" data-end=\"1200\">Analysing target markets, customer segments and applications<\/li>\n<li data-section-id=\"1p8o18d\" data-start=\"1201\" data-end=\"1280\">Supporting investment committee, management presentations or exit preparation<\/li>\n<li data-section-id=\"kkmym\" data-start=\"1281\" data-end=\"1378\">Providing market analysis for portfolio companies, buy-and-build strategies or new growth areas<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3>Typical questions<\/h3>\n[\/nectar_highlighted_text][vc_column_text]\n<ul>\n<li data-section-id=\"118ugwe\" data-start=\"1407\" data-end=\"1452\">How large is the addressable market really?<\/li>\n<li data-section-id=\"1u22inz\" data-start=\"1453\" data-end=\"1506\">Is the market large, growing and accessible enough?<\/li>\n<li data-section-id=\"10yn1qb\" data-start=\"1507\" data-end=\"1588\">Which applications, countries or customer segments are particularly attractive?<\/li>\n<li data-section-id=\"ivndcy\" data-start=\"1589\" data-end=\"1621\">How strong is the competition?<\/li>\n<li data-section-id=\"1en8isc\" data-start=\"1622\" data-end=\"1691\">Which substitutes, pricing dynamics or market-entry barriers exist?<\/li>\n<li data-section-id=\"7mzeb\" data-start=\"1692\" data-end=\"1755\">Are revenue assumptions, market shares and margins realistic?<\/li>\n<li data-section-id=\"t4077a\" data-start=\"1756\" data-end=\"1822\">Which risks could affect the investment case, valuation or exit?<\/li>\n<li data-section-id=\"e44vfc\" data-start=\"1823\" data-end=\"1903\">How reliable are the market assumptions in a pitch deck, business plan or CIM?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Typical services<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<h3 data-section-id=\"15ghsa4\" data-start=\"1931\" data-end=\"1959\">Commercial due diligence<\/h3>\n<p data-start=\"1961\" data-end=\"2142\">Independent market assessment for investments, acquisitions or participations \u2013 focused on market potential, growth, competition, risks and the plausibility of planning assumptions.<\/p>\n<h3 data-section-id=\"1m6yap5\" data-start=\"2144\" data-end=\"2165\">Market validation<\/h3>\n<p data-start=\"2167\" data-end=\"2279\">Review of market size, demand development, target segments, applications, regions and structural growth drivers.<\/p>\n<h3 data-section-id=\"ur6yg4\" data-start=\"2281\" data-end=\"2305\">Business-plan review<\/h3>\n<p data-start=\"2307\" data-end=\"2442\">Plausibility check of revenue assumptions, market shares, scaling path, price levels, margin potential and addressable customer groups.<\/p>\n<h3 data-section-id=\"7y1ttu\" data-start=\"2444\" data-end=\"2468\">TAM\/SAM\/SOM analysis<\/h3>\n<p data-start=\"2470\" data-end=\"2564\">Structured assessment of the total, addressable and realistically achievable market potential.<\/p>\n<h3 data-section-id=\"123pz9r\" data-start=\"2566\" data-end=\"2607\">Competitive and substitution analysis<\/h3>\n<p data-start=\"2609\" data-end=\"2747\">Assessment of relevant competitors, alternative solutions, differentiation factors, market-entry barriers and defensible market positions.<\/p>\n<h3 data-section-id=\"p5tdnt\" data-start=\"2749\" data-end=\"2798\">Target-market and customer-segment assessment<\/h3>\n<p data-start=\"2800\" data-end=\"2941\">Analysis of which countries, applications, industries or customer groups are most relevant for growth, market entry or portfolio development.<\/p>\n<h3 data-section-id=\"1cw9rha\" data-start=\"2943\" data-end=\"2981\">Price, margin and growth scenarios<\/h3>\n<p data-start=\"2983\" data-end=\"3099\">Assessment of pricing logic, margin potential, regulatory drivers, demand development and possible growth scenarios.<\/p>\n<h3 data-section-id=\"f95cse\" data-start=\"3101\" data-end=\"3130\">Independent market review<\/h3>\n<p data-start=\"3132\" data-end=\"3258\">Independent review of pitch decks, CIMs, management presentations or investment-committee materials from a market perspective.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Who is this relevant for?<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<h3 data-section-id=\"19ars3l\" data-start=\"3295\" data-end=\"3327\">Private equity and M&amp;A teams<\/h3>\n<p data-start=\"3329\" data-end=\"3424\">For assessing target companies, markets, growth potential, competitive position and deal risks.<\/p>\n<h3 data-section-id=\"1i51ylq\" data-start=\"3426\" data-end=\"3475\">Venture capital and corporate venture capital<\/h3>\n<p data-start=\"3477\" data-end=\"3596\">For validating market assumptions, scaling potential, target segments and investment cases for start-ups and scale-ups.<\/p>\n<h3 data-section-id=\"rz0giw\" data-start=\"3598\" data-end=\"3636\">Strategic investors and corporates<\/h3>\n<p data-start=\"3638\" data-end=\"3729\">For assessing new markets, technologies, acquisition targets, partnerships or growth areas.<\/p>\n<h3 data-section-id=\"qyug59\" data-start=\"3731\" data-end=\"3754\">Portfolio companies<\/h3>\n<p data-start=\"3756\" data-end=\"3861\">For supporting market entry, expansion, product strategy, buy-and-build, pricing or internationalisation.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>What you receive<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<p data-start=\"3889\" data-end=\"3980\">Depending on the question, Ceresana provides a directly usable decision basis, for example:<\/p>\n<ul data-start=\"3982\" data-end=\"4327\">\n<li data-section-id=\"4do358\" data-start=\"3982\" data-end=\"4015\">Commercial due diligence report<\/li>\n<li data-section-id=\"1k0mgr7\" data-start=\"4016\" data-end=\"4037\">Investment briefing<\/li>\n<li data-section-id=\"1udpy9v\" data-start=\"4038\" data-end=\"4052\">Market model<\/li>\n<li data-section-id=\"1foek4s\" data-start=\"4053\" data-end=\"4075\">TAM\/SAM\/SOM analysis<\/li>\n<li data-section-id=\"ojnagc\" data-start=\"4076\" data-end=\"4098\">Competitive overview<\/li>\n<li data-section-id=\"zicda4\" data-start=\"4099\" data-end=\"4129\">Target-market prioritisation<\/li>\n<li data-section-id=\"xju4c6\" data-start=\"4130\" data-end=\"4151\">Business-plan check<\/li>\n<li data-section-id=\"stw1cf\" data-start=\"4152\" data-end=\"4185\">Opportunity and risk assessment<\/li>\n<li data-section-id=\"1ya9oea\" data-start=\"4186\" data-end=\"4213\">Price and margin analysis<\/li>\n<li data-section-id=\"1y0gw8n\" data-start=\"4214\" data-end=\"4234\">Management summary<\/li>\n<li data-section-id=\"1mjatax\" data-start=\"4235\" data-end=\"4266\">Excel data model or dashboard<\/li>\n<li data-section-id=\"x09ljc\" data-start=\"4267\" data-end=\"4327\">Input for investment committee, management or exit process<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2>Why Ceresana?<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<p data-start=\"4352\" data-end=\"4523\">Ceresana has many years of experience in industrial B2B markets, especially in chemicals, plastics, packaging, bioeconomy, construction, industry and related value chains.<\/p>\n<p data-start=\"4525\" data-end=\"4783\">Our analyses are independent, methodologically structured and tailored to specific decision situations. This gives investors and M&amp;A teams not a generic market overview, but a reliable basis for investment, valuation, acquisition, portfolio strategy or exit.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h3>Are you assessing an investment, acquisition target, portfolio company or exit?<\/h3>\n<p data-start=\"4891\" data-end=\"5007\">Ceresana supports you with independent market intelligence, commercial due diligence and reliable market validation.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; font_size_desktop=&#8221;18&#8243; link_text=&#8221;non-binding inquiry&#8221; url=&#8221;https:\/\/forms.cloud.microsoft\/e\/i6X0SdnVQC?origin=lprLink&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;20&#8243; padding_right=&#8221;20&#8243;][\/tab][tab icon_family=&#8221;iconsmind&#8221; title=&#8221;Consortia &amp; Funded Projects&#8221; id=&#8221;1779531659838-5&#8243; icon_iconsmind=&#8221;iconsmind-Puzzle&#8221; tab_id=&#8221;1779531659838-8&#8243;][vc_column_text]\n<h2 data-section-id=\"1s9878m\" data-start=\"65\" data-end=\"158\">Market logic, impact and exploitation for CBE JU, Horizon Europe and other funded projects<\/h2>\n<p data-start=\"160\" data-end=\"420\">Many funded projects are technologically strong, but also need to demonstrate why the developed solution is relevant from a market perspective, who will use it later, how scaling can succeed and which economic, environmental or societal impact can be achieved.<\/p>\n<p data-start=\"422\" data-end=\"768\">Ceresana supports consortia, universities, research organisations and companies with market analyses, value-chain insights, stakeholder mapping, business-case input and exploitation support. Our contributions help present market need, target groups, application potential, exploitation pathways and market uptake in a structured and credible way.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Contact us&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-section-id=\"17dd1tr\" data-start=\"831\" data-end=\"874\">Which projects is Ceresana relevant for?<\/h2>\n<p data-start=\"876\" data-end=\"1047\">Ceresana can support consortia especially in projects where technological innovations are to be developed towards market application, scaling or industrial implementation.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h3 data-start=\"1049\" data-end=\"1082\"><strong data-start=\"1049\" data-end=\"1082\">Typical project environments:<\/strong><\/h3>\n<ul data-start=\"1084\" data-end=\"1396\">\n<li data-section-id=\"1ue5uvn\" data-start=\"1084\" data-end=\"1092\">CBE JU<\/li>\n<li data-section-id=\"1ryz047\" data-start=\"1093\" data-end=\"1109\">Horizon Europe<\/li>\n<li data-section-id=\"1j3vc8e\" data-start=\"1110\" data-end=\"1116\">LIFE<\/li>\n<li data-section-id=\"yy3mv0\" data-start=\"1117\" data-end=\"1159\">National and European funding programmes<\/li>\n<li data-section-id=\"1x70ymu\" data-start=\"1160\" data-end=\"1181\">Bioeconomy projects<\/li>\n<li data-section-id=\"1x7hsp6\" data-start=\"1182\" data-end=\"1223\">Circular economy and recycling projects<\/li>\n<li data-section-id=\"i2c1p1\" data-start=\"1224\" data-end=\"1305\">Projects on sustainable materials, chemicals, packaging or industrial processes<\/li>\n<li data-section-id=\"1ycf7ed\" data-start=\"1306\" data-end=\"1396\">Projects focused on exploitation, scaling, market introduction or industrial application<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 data-section-id=\"13sxzne\" data-start=\"1403\" data-end=\"1433\">Typical decision situations<\/h3>\n<ul data-start=\"1435\" data-end=\"2141\">\n<li data-section-id=\"iruls7\" data-start=\"1435\" data-end=\"1514\">A consortium needs a stronger market and impact argumentation for a proposal.<\/li>\n<li data-section-id=\"c80bgt\" data-start=\"1515\" data-end=\"1619\">A technical project requires reliable market information to demonstrate the relevance of the solution.<\/li>\n<li data-section-id=\"9x6fad\" data-start=\"1620\" data-end=\"1708\">Key exploitable results need to be assessed and prioritised from a market perspective.<\/li>\n<li data-section-id=\"18pam8e\" data-start=\"1709\" data-end=\"1818\">A proposal needs a convincing description of target groups, value chains, end users or industrial partners.<\/li>\n<li data-section-id=\"1v4udsl\" data-start=\"1819\" data-end=\"1911\">A work package should cover market analysis, business case, exploitation or market uptake.<\/li>\n<li data-section-id=\"18wj9tu\" data-start=\"1912\" data-end=\"2035\">Research results are to be transferred after the project into application, licensing, spin-off or industrial cooperation.<\/li>\n<li data-section-id=\"ovsiii\" data-start=\"2036\" data-end=\"2141\">An ongoing project needs additional market information for deliverables, dissemination or exploitation.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 data-section-id=\"1s5vuq\" data-start=\"2148\" data-end=\"2168\">Typical questions<\/h3>\n<ul data-start=\"2170\" data-end=\"2776\">\n<li data-section-id=\"m9mov7\" data-start=\"2170\" data-end=\"2215\">Which market need does the project address?<\/li>\n<li data-section-id=\"1exnlec\" data-start=\"2216\" data-end=\"2292\">Which applications, industries or target groups are particularly relevant?<\/li>\n<li data-section-id=\"1ro0khw\" data-start=\"2293\" data-end=\"2367\">Which stakeholders, industrial partners or end users should be involved?<\/li>\n<li data-section-id=\"1wm9v7h\" data-start=\"2368\" data-end=\"2441\">Which value chains, competitors and market-entry barriers are relevant?<\/li>\n<li data-section-id=\"1uws3nm\" data-start=\"2442\" data-end=\"2514\">How can key exploitable results be assessed from a market perspective?<\/li>\n<li data-section-id=\"j84w6i\" data-start=\"2515\" data-end=\"2584\">Which market size, growth dynamics and scaling opportunities exist?<\/li>\n<li data-section-id=\"nfv3tc\" data-start=\"2585\" data-end=\"2680\">How can a business case for a technology, material, process or application be made plausible?<\/li>\n<li data-section-id=\"1erycxm\" data-start=\"2681\" data-end=\"2776\">How can the impact, exploitation or market-uptake part of a funding proposal be strengthened?<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-section-id=\"59e0y9\" data-start=\"2783\" data-end=\"2802\">Typical services<\/h2>\n<h3 data-section-id=\"10zlwma\" data-start=\"2804\" data-end=\"2833\">Market and needs analysis<\/h3>\n<p data-start=\"2835\" data-end=\"2965\">Analysis of market size, growth, demand, target groups, applications, regions and market trends to substantiate project relevance.<\/p>\n<h3 data-section-id=\"5hui8x\" data-start=\"2967\" data-end=\"2990\">Value-chain mapping<\/h3>\n<p data-start=\"2992\" data-end=\"3121\">Mapping of relevant value chains, market actors, customers, suppliers, partners, end users and potential implementation pathways.<\/p>\n<h3 data-section-id=\"cy49fe\" data-start=\"3123\" data-end=\"3146\">Stakeholder mapping<\/h3>\n<p data-start=\"3148\" data-end=\"3302\">Identification and assessment of relevant industrial partners, associations, clusters, technology providers, research partners, end users and multipliers.<\/p>\n<h3 data-section-id=\"14m7uow\" data-start=\"3304\" data-end=\"3356\">Target-market and application-potential analysis<\/h3>\n<p data-start=\"3358\" data-end=\"3511\">Assessment of suitable applications, industries, customer segments or regions by market size, growth, competition, accessibility and strategic relevance.<\/p>\n<h3 data-section-id=\"1gceuzz\" data-start=\"3513\" data-end=\"3536\">Business-case input<\/h3>\n<p data-start=\"3538\" data-end=\"3685\">Plausibility check of market assumptions, revenue potential, pricing logic, scaling paths, cost factors, value propositions and market-entry risks.<\/p>\n<h3 data-section-id=\"1uvjtyr\" data-start=\"3687\" data-end=\"3712\">Exploitation strategy<\/h3>\n<p data-start=\"3714\" data-end=\"3836\">Support in developing an exploitation logic for project results, applications, technologies, materials, processes or data.<\/p>\n<h3 data-section-id=\"1rr939a\" data-start=\"3838\" data-end=\"3863\">Market-uptake support<\/h3>\n<p data-start=\"3865\" data-end=\"4017\">Analysis of requirements for market uptake, industrial implementation, adoption, regulatory positioning, customer value and possible market-entry paths.<\/p>\n<h3 data-section-id=\"1xkcvku\" data-start=\"4019\" data-end=\"4061\">Dissemination and impact argumentation<\/h3>\n<p data-start=\"4063\" data-end=\"4183\">Market-side support for communication, dissemination, impact description, stakeholder engagement and exploitation logic.<\/p>\n<h3 data-section-id=\"1fp025\" data-start=\"4185\" data-end=\"4226\">Assessment of key exploitable results<\/h3>\n<p data-start=\"4228\" data-end=\"4370\">Assessment of key project results by market potential, applicability, target groups, exploitation pathway, scalability and economic relevance.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-section-id=\"1a8bldy\" data-start=\"4377\" data-end=\"4417\">Possible contributions in the project<\/h2>\n<p data-start=\"4419\" data-end=\"4491\">Ceresana can take on different roles depending on the project structure:<\/p>\n<h3 data-section-id=\"b51ya6\" data-start=\"4493\" data-end=\"4533\">Contribution to proposal preparation<\/h3>\n<p data-start=\"4535\" data-end=\"4693\">Market argumentation, target-market analysis, stakeholder logic, business-case input and wording for impact, exploitation, market uptake or commercialisation.<\/p>\n<h3 data-section-id=\"v3n631\" data-start=\"4695\" data-end=\"4719\">Work package or task<\/h3>\n<p data-start=\"4721\" data-end=\"4871\">Taking on or supporting individual tasks related to market analysis, value-chain mapping, business case, exploitation, dissemination or market uptake.<\/p>\n<h3 data-section-id=\"f26lga\" data-start=\"4873\" data-end=\"4889\">Deliverables<\/h3>\n<p data-start=\"4891\" data-end=\"5080\">Preparation of market-related deliverables such as market analysis, target-market prioritisation, stakeholder mapping, business-case input, exploitation roadmap or market-uptake assessment.<\/p>\n<h3 data-section-id=\"ogy94l\" data-start=\"5082\" data-end=\"5109\">Ongoing project support<\/h3>\n<p data-start=\"5111\" data-end=\"5257\">Continuous market validation during the project, assessment of new results, support for partner outreach, dissemination and exploitation planning.<\/p>\n<h3 data-section-id=\"1v5rxhw\" data-start=\"5259\" data-end=\"5279\">External support<\/h3>\n<p data-start=\"5281\" data-end=\"5429\">Flexible support as subcontractor or external market and exploitation support provider if Ceresana is not formally included as a consortium partner.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-section-id=\"15nyjgj\" data-start=\"5436\" data-end=\"5459\">Flexible involvement<\/h2>\n<p data-start=\"5461\" data-end=\"5574\">Ceresana can be involved in different ways depending on the project structure, budget logic and consortium needs:<\/p>\n<ul data-start=\"5576\" data-end=\"5799\">\n<li data-section-id=\"1cnpnod\" data-start=\"5576\" data-end=\"5599\">as consortium partner<\/li>\n<li data-section-id=\"jxkd1t\" data-start=\"5600\" data-end=\"5618\">as subcontractor<\/li>\n<li data-section-id=\"13ot0vc\" data-start=\"5619\" data-end=\"5673\">as external market and exploitation support provider<\/li>\n<li data-section-id=\"1e75p9g\" data-start=\"5674\" data-end=\"5733\">as a focused service provider for individual deliverables<\/li>\n<li data-section-id=\"1nff2el\" data-start=\"5734\" data-end=\"5799\">as a sparring partner for market logic, impact and exploitation<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-section-id=\"17xm17r\" data-start=\"5806\" data-end=\"5825\">What you receive<\/h2>\n<p data-start=\"5827\" data-end=\"5962\">Depending on the question, Ceresana provides a directly usable basis for proposal, project implementation or exploitation, for example:<\/p>\n<ul data-start=\"5964\" data-end=\"6392\">\n<li data-section-id=\"1w1okjw\" data-start=\"5964\" data-end=\"5991\">Market and needs analysis<\/li>\n<li data-section-id=\"1ql4znz\" data-start=\"5992\" data-end=\"6013\">Value-chain mapping<\/li>\n<li data-section-id=\"ioradw\" data-start=\"6014\" data-end=\"6035\">Stakeholder mapping<\/li>\n<li data-section-id=\"zicda4\" data-start=\"6036\" data-end=\"6066\">Target-market prioritisation<\/li>\n<li data-section-id=\"156hiwt\" data-start=\"6067\" data-end=\"6099\">Application-potential analysis<\/li>\n<li data-section-id=\"14fpegx\" data-start=\"6100\" data-end=\"6121\">Business-case input<\/li>\n<li data-section-id=\"1c9e68t\" data-start=\"6122\" data-end=\"6145\">Exploitation strategy<\/li>\n<li data-section-id=\"642my1\" data-start=\"6146\" data-end=\"6172\">Market-uptake assessment<\/li>\n<li data-section-id=\"u06msk\" data-start=\"6173\" data-end=\"6195\">Impact argumentation<\/li>\n<li data-section-id=\"18g8irl\" data-start=\"6196\" data-end=\"6217\">Dissemination input<\/li>\n<li data-section-id=\"7u5wkj\" data-start=\"6218\" data-end=\"6257\">Assessment of key exploitable results<\/li>\n<li data-section-id=\"1lsbiv6\" data-start=\"6258\" data-end=\"6281\">Proposal contribution<\/li>\n<li data-section-id=\"1pomcju\" data-start=\"6282\" data-end=\"6324\">Work-package or deliverable contribution<\/li>\n<li data-section-id=\"r3t151\" data-start=\"6325\" data-end=\"6392\">Presentation for the consortium, coordinators or project partners<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h2 data-section-id=\"181ttf4\" data-start=\"6399\" data-end=\"6415\">Why Ceresana?<\/h2>\n<p data-start=\"6417\" data-end=\"6611\">Ceresana combines many years of experience in industrial B2B markets with market analysis for bioeconomy, chemicals, plastics, packaging, construction, circular economy and related value chains.<\/p>\n<p data-start=\"6613\" data-end=\"6866\">Our analyses help consortia present the market relevance of technological innovations in a clear, credible and application-oriented way. This strengthens funding proposals, project implementation, dissemination, exploitation and later commercialisation.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h3 data-section-id=\"10owttg\" data-start=\"6889\" data-end=\"7015\">Are you preparing a funded project or looking for support with market analysis, impact, exploitation or commercialisation?<\/h3>\n<p data-start=\"7017\" data-end=\"7167\">Ceresana supports consortia, universities, research organisations and companies with independent market intelligence and practical exploitation logic.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Contact us&#8221; url=&#8221;mailto:info@ceresana.com&#8221;][\/vc_column_inner][\/vc_row_inner][\/tab][\/tabbed_section][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2198","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom Market Research &amp; Market Intelligence | Ceresana<\/title>\n<meta name=\"description\" content=\"Ceresana provides custom market research and market intelligence for market entry, product strategy, investments, funding, commercialization and due diligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceresana.com\/en\/main\/custom-studies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom Market Research &amp; Market Intelligence | Ceresana\" \/>\n<meta property=\"og:description\" content=\"Ceresana provides custom market research and market intelligence for market entry, product strategy, investments, funding, commercialization and due diligence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceresana.com\/en\/main\/custom-studies\" \/>\n<meta property=\"og:site_name\" content=\"Ceresana Market Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-24T09:00:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Ceresana\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"27 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Custom Market Research & Market Intelligence | Ceresana","description":"Ceresana provides custom market research and market intelligence for market entry, product strategy, investments, funding, commercialization and due diligence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ceresana.com\/en\/main\/custom-studies","og_locale":"en_US","og_type":"article","og_title":"Custom Market Research & Market Intelligence | Ceresana","og_description":"Ceresana provides custom market research and market intelligence for market entry, product strategy, investments, funding, commercialization and due diligence.","og_url":"https:\/\/ceresana.com\/en\/main\/custom-studies","og_site_name":"Ceresana Market Research","article_modified_time":"2026-05-24T09:00:56+00:00","twitter_card":"summary_large_image","twitter_site":"@Ceresana","twitter_misc":{"Est. reading time":"27 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ceresana.com\/en\/main\/custom-studies","url":"https:\/\/ceresana.com\/en\/main\/custom-studies","name":"Custom Market Research & Market Intelligence | Ceresana","isPartOf":{"@id":"https:\/\/ceresana.com\/#website"},"datePublished":"2025-11-20T12:37:32+00:00","dateModified":"2026-05-24T09:00:56+00:00","description":"Ceresana provides custom market research and market intelligence for market entry, product strategy, investments, funding, commercialization and due diligence.","breadcrumb":{"@id":"https:\/\/ceresana.com\/en\/main\/custom-studies#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ceresana.com\/en\/main\/custom-studies"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ceresana.com\/en\/main\/custom-studies#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/ceresana.com\/en"},{"@type":"ListItem","position":2,"name":"Main","item":"https:\/\/ceresana.com\/en"},{"@type":"ListItem","position":3,"name":"Contract Studies"}]},{"@type":"WebSite","@id":"https:\/\/ceresana.com\/#website","url":"https:\/\/ceresana.com\/","name":"Ceresana Market Research","description":"Marktstudien f\u00fcr Ihren nachhaltigen Erfolg.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ceresana.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/pages\/2198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/comments?post=2198"}],"version-history":[{"count":123,"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/pages\/2198\/revisions"}],"predecessor-version":[{"id":15631,"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/pages\/2198\/revisions\/15631"}],"up":[{"embeddable":true,"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/pages\/2188"}],"wp:attachment":[{"href":"https:\/\/ceresana.com\/en\/wp-json\/wp\/v2\/media?parent=2198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}