Description
Smart home hub market Germany: sales in thousand units and forecast to 2031
How is the smart home hub market in Germany developing? The dataset reports domestic sales of smart home hubs and gateways in thousand units throughout each quarter from Q1/2021 to Q4/2031 – as historical market data and forecast.
Acting as the control unit of radio-based systems, access points, controllers and bridges run logic, store scenes and schedules and translate between radio standards, while KNX IP gateways link bus installations to apps. Routers with control functions and voice assistants with built-in radio standards count as network and entertainment technology and are excluded, as are smart thermostats, plugs, lamps and KNX components.
Unlike bus technology, hubs are mostly retrofitted in existing homes, often by residents themselves and frequently several per household, as users combine systems. Demand therefore follows the number of smart home households rather than construction; after the decline in 2022 and 2023 it rises gently but steadily, and new build adds little. Suppliers are highly fragmented. The Matter standard aims to end this fragmentation: if it prevails, fewer households need several hubs, while overall adoption may rise; in the model both effects offset each other.
Which questions about the smart home hub market does the dataset answer?
- How far does renovation in the housing stock outweigh new build?
- What share of smart home hub sales falls to non-residential buildings?
- How strongly do sales recover by 2031 after the decline in 2022 and 2023?
- In which quarters do sales concentrate?
Who is the dataset for?
Smart home system providers plan product generations, volumes and compatibility with new standards; radio module makers plan supply. Retailers, DIY stores and online shops manage range, electricians assess retrofit business, and analysts track connected home technology beyond bus systems.
Data basis and methodology
The dataset separates new build and renovation as well as residential and non-residential buildings and adds the total market. The basis is a stock calculation of households using smart home applications, the share with a standalone hub, hubs per household and their service life; completions, permits and renovation activity allocate volumes to segments via fitting and retrofit rates. Volumes were derived from stock, equipment and renewal parameters and checked for plausibility against available industry information and internal data.
Delivered as CSV and Excel files, each in German and English, with 44 quarterly values. Related datasets: KNX actuator (switch/dim/blind), Motor drive (shutter/blind), Smoke detector (EN 14604) and all data on electrical, smart building and security.
