Custom Market Report

Custom Market Studies

An essential competitive advantage for lasting success

Custom Studies & Tailored Market Research

Ceresana prepares customized market and competitive analyses for companies, start-ups, investors, research institutions and consortia.

Our commissioned studies provide reliable decision-making foundations for market entry, product development, investments, M&A, funded projects, business cases, go-to-market strategies and exploitation.

Typical questions include:

How large is a market today — and how will it develop?
Which applications, regions and customer segments are particularly attractive?
How strong is the competition?
Which market shares, prices and growth scenarios are realistic?
How viable is the business case?
How can a technology be positioned close to market needs and exploitation opportunities?

Particularly relevant for:

Investors & M&A Teams
Commercial due diligence, market validation, target analysis, investment and exit support.

Companies & Start-ups
Market entry, product development, scaling, go-to-market, competitive analysis and business case validation.

Research, Universities & Consortia
Market logic, impact, exploitation, dissemination and commercialization strategies for funding projects.

1. Investors & M&A Teams

Market Intelligence for Investors & M&A Teams

Ceresana supports investors, private equity firms, venture capital teams and M&A professionals with independent market validation and commercial due diligence.

Typical use cases:

Commercial due diligence before an investment or acquisition
Validation of market size, growth and market shares
Review of business plans and revenue assumptions
Competitive, customer and risk analysis
Support for investment committee materials, purchase price assessment and exit preparation

Flyer: Market Intelligence for Investors & M&A Teams

2. Companies & Start-ups

Custom Studies for Companies & Start-ups

Ceresana provides companies and start-ups with tailored market analyses as a basis for strategy, product development, market entry, scaling and financing.

Typical use cases:

Market and competitive analysis
Market entry and regional expansion
Product and application assessment
Go-to-market strategy
Business case validation
Data basis for management, investors or financing partners

Flyer: Custom Studies for Companies & Start-ups

3. Research, Universities & Consortia

Market and Exploitation Perspective for Funding Projects

Ceresana supports universities, research institutions and consortia in presenting market logic, impact, exploitation, market uptake and dissemination convincingly in funding projects.

Typical use cases:

Demonstrating market need and target markets
Analyzing stakeholders, applications and target groups
Structuring business case and go-to-market logic
Economically assessing Key Exploitable Results
Strengthening impact and exploitation arguments
Providing contributions for proposal outlines, Part B, work packages and deliverables

Flyer: Market and Exploitation Partner for Consortia

Are you assessing a market, investment, product idea or funding project?

Send us your question or arrange a short introductory call. Together, we will clarify the scope, data requirements, timeline and suitable study design.

Request a custom study

Your Advantages of a Custom Market Study

Depth instead of average values

Individual studies allow us to analyze your specific segments, upstream and downstream markets, regions, technologies, applications, and scenarios.

Relieve internal resources

Your teams do not have to carry out time-consuming research, data preparation, or market modeling. You receive all the facts in reliable quality without tying up internal capacities.

Answers to your specific questions

A customized study focuses exclusively on your situation, your products, your markets, and your success criteria.

Faster and safer decisions

A customer-specific study provides clarity for investments, market entries, product developments, or strategic decisions. It reduces uncertainty and enables well-founded decisions based on data and facts, not assumptions.

Why Ceresana?

You are our priority

We take time to focus on your goals, your challenges, and your expectations. Each study is structured in such a way that it precisely matches your decision-making needs.

Comprehensive database

Thanks to our large portfolio of market studies, we have a detailed, well-maintained, and constantly updated database on all relevant markets. This information has already been checked and validated, allowing us to work much faster, more precisely, and more efficiently than internal research could achieve.

Independent and objective

Our analyses are free from internal interests or external market influencers. You receive a neutral, fact-based overview of the market which facilitates decision-making processes and internal coordination.

Our experience

For more than two decades, we have been analyzing international markets and preparing studies for companies along the entire value chain. This specialist knowledge and our proven methodology are incorporated directly into each individual analysis and ensure reliable, practical results.

We Make Your Market Success Measurable – In Your Role As:

CEO of a medium-sized company

Problem

The CEO of a medium-sized chemical company is faced with the decision of whether to invest in a new product line. The industry is changing due to sustainability, raw material prices, and new competitors from Asia. Internal data is not sufficient to back up this decision.

How Ceresana helps

We conduct a customized market study for the CEO. The focus here is on demand forecasts, density of the competition, price developments, and regulatory trends. For this purpose, we combine:

Primary research (interviews with industry experts, manufacturers, customers),
Secondary data analysis (our own database, statistical offices, international databases),
Market modeling and forecasts for the next 10 years.

Solution

The CEO receives a clearly structured dashboard with a comprehensible classification of the most important market data:

which markets are growing and which are losing importance in the medium term,
what sales potential can be achieved under realistic assumptions,
the opportunities and risks for the planned product line in different scenarios.

This enables her to assess the market attractiveness in a well-founded manner, compare strategic options, and prepare the investment decision confidently and convincingly.

R&D Manager

Problem

The R&D manager of a packaging manufacturer has developed a new bio-based film with his team, but its market acceptance is unclear. Internal assumptions are uncertain and the management demands reliable figures.

How Ceresana helps

We design a custom innovation feasibility study:

Market analysis of potential customer sectors,
Trend and technology scouting,
Interviews with product developers, OEMs, and distributors,
Forecast of potential sales volumes and market entry barriers.

Solution

The company receives a clearly structured innovation and feasibility analysis with prepared market data that clearly shows:

what market volumes and growth rates are realistic for the new bio-based film,
which technological requirements and market entry barriers represent the greatest hurdles,
how potential pilot customers in relevant sectors can be prioritized.

This enables the R&D manager to realistically assess the prospects of success of the new film, prioritize development steps, and provide his management with a reliable basis for decision-making.

Business Development Manager

Problem

A business development manager at an European paints and coatings manufacturer wants to expand her company into France and acquire her first French customers in the construction sector and among industrial coaters. For local production, she is also looking for reliable raw material suppliers for solvents. Therefore, she needs market transparency, contact lists, and an overview of regional procurement structures.

How Ceresana helps

We prepare a targeted market and supplier analysis for the paints and coatings market in France:

Market overview: demand for decorative and industrial coatings, import quotas, competitor structure
Identification and profiling of potential solvent suppliers (product portfolio, capacities, locations, certifications)
Screening of relevant customer sectors (construction chemicals, OEM, metal processing) with a focus on sales potential
Evaluation of local distribution channels and import partners
Assessment of regulatory framework conditions (e.g. VOC limits, safety standards)

Solution

The business development manager receives a clearly structured dashboard and a comprehensible explanation of the most important market data, which shows:

which target customers in France have the highest purchasing potential in the paints and coatings sector,
which solvent suppliers are reliable and have suitable portfolios, certifications and delivery conditions,
how market and price levels are developing in the relevant segments.

This enables her to approach partners in a targeted manner, initiate pilot projects, and make sound strategic and operational preparations for market entry in France.

Investment Partner

Problem

An investment firm is considering a stake in a start-up for bio-based plastic packaging for cosmetics. The start-up’s technology is convincing, but specific market information is needed in order to realistically evaluate the business model:
How great is the actual demand for bio-based packaging in the non-food sector? Which material types are used there, which price ranges and margins are achievable, and which buyer segments or local manufacturers could be considered as first customers?

How Ceresana helps

We compile a detailed investment market study for bio-based packaging:

Market size and forecast of the cosmetics industry by material,
Profiles of the most important customer industries and their sustainability goals,
Overview of relevant competitors, import flows, and price levels,
Regulatory analysis (taxes, subsidies, recyclate quotas, biomass content targets).

Solution

The investor receives a customized investment briefing with clearly structured answers to his key questions which clearly show:

which customer segments offer the greatest sales potential for bio-based cosmetics packaging in the short term,
which material variants are economically viable and accepted on the market,
how regulatory requirements and commodity prices affect the start-up’s costs, margins, and scalability.

This enables him to precisely assess market opportunities, substantiate scenarios with realistic figures, and present his investment decision confidently and convincingly.

We provide answers to your questions

Questions about the market

How large is the market we are interested in?
Where is expansion worthwhile?
How are costs for raw materials, energy, and upstream products developing?
How high are global capacities?
How high are sales and volumes in the individual sales markets?
Which macroeconomic conditions and trends are significant?
How can we be successful in our market with modified products and services?
What are the future trends that are particularly relevant for the company, the brand, the product, and the customers?

Questions about customers and suppliers

Who and where are potential customers?
Are there alternative areas of application for our products and services?
What are key customer requirements?
How do we create something new that meets changing customer needs?
How will people’s lifestyles change in the coming years and what consequences will this have for the company?
What prices are accepted by customers on the market?
Who are interesting suppliers for us?
Who offers the best conditions?
Where are current and future procurement markets?

Wer bietet die besten Konditionen?
Wo sind aktuelle und zukünftige Beschaffungsmärkte?

Questions about innovation

Which trends and technological developments offer potential for new innovations?
Where are there unused opportunities for innovative solutions in our company or on the market?
Are there untapped markets or alternative application areas for our existing skills?
How can we reduce risks when introducing new products or services?
How do we measure the success of our innovations and optimize them in a targeted manner?
In which sectors are there promising growth opportunities for innovations?
On what basis can the economic viability of our innovation be reliably assessed?
Which manufacturers or partners are suitable for the production and further development of our product?
Which countries offer attractive market potential for the marketing and distribution of our innovation?
Where is there currently unmet demand that can be covered by new products or innovations?
What economic potential does our innovation offer?

Questions about the competition

How do customers rate our company compared to the competition?
What are the strengths and weaknesses of our competitors?
Who are the current and potential market leaders and niche providers?
How do acquisitions, mergers, and new capacities influence the market?
How high are the competition’s turnover and sales?
Which region is the competition expanding into?
What market shares and growth rates do our competitors have?

Questions about strategies

When is the best time to enter or exit the market?
Is an acquisition worthwhile?
How can we respond to new laws and standards?
Are investments in new products/technologies worthwhile?
What opportunities and risks exist in the target markets?
How can new growth markets be developed?
Does it make sense to expand the product portfolio?
Should new production sites be considered?
How can we be successful in the markets with modified products and services?

Start Your Market Data Analysis

Submit your request via the online questionnaire and receive a study design that is precisely tailored to your requirements.

Make a non-binding inquiry

Do you have any further questions?

Finding Answers to Your Questions Together

Step 0

Fill in the online questionnaire

To get started, fill out and submit our online questionnaire directly here on the website. In this way, we gather information about your objectives, target markets, questions, segments, regions, forecast horizons, preferred output formats, and framework conditions in a structured manner. On this basis, we are able to accurately understand your needs and prepare the appropriate study design.

Make a non-binding inquiry

Do you have any further questions?

Step 1

Development of a customized research concept

We start by listening to you so that we understand your specific objectives and get the questions you need answers to. Through our discussion about your targets, we ensure that the study exactly matches your requirements.

Step 2

Joint definition of your goals & requirements

Our analysts develop a customized study design – including data sources, regional segmentation, and methodological approach.

During this phase, we also determine the scope of the project and the pricing structure. You receive a transparent offer that clearly describes all research content, results, and costs.

Step 3

Data collection & analysis for your markets

Using our proprietary databases, secondary market research, expert interviews, and validated market models, we collect and analyze all relevant information. This creates a well-founded and reliable market overview.

Step 4

Preparation of clear results for your decisions

Wir bereiten Ihre Marktdaten klar und nachvollziehbar auf, in standardisierten Tabellen und Diagrammen entlang Ihrer Segmente mit qualitativen Inhalten, inklusive Definitionen und Prognosen.

Step 5

Joint review

On request, we can present the prepared market data in a review meeting and explain the structure and methodology. We are also happy to clarify detailed questions (e.g. segment definitions, delimitations, calculation logic).

Make the First Step Toward Your Study Now

Submit your request via the online questionnaire and receive a study design that is precisely tailored to your requirements.

Make a non-binding inquiry

Do you have any further questions?

Competitor profiling

Creation of profiles of relevant current and potential competitors including analyses of their strengths, weaknesses, strategies, objectives, etc.

Market analysis

Determination of market volume, development potential, market shares, price developments, life cycle phases, competitive situations for different country levels or worldwide.

Kundenanalyse

Analysis of current and potential customers with regard to satisfaction, needs, and specific characteristics as well as possible approaches to acquiring new customers.

Environmental scanning

Identification of relevant market developments and market-specific features, e.g. (possible) market entry of new providers, technological innovations, and existing market entry barriers.

Market segmentation & target group analysis

Segmentation of the heterogeneous overall market into homogeneous sub-markets and identification of profitable target groups.

Positioning strategy

Determination of your position on the market compared to the competition and development of optimal positioning strategies.

Benchmarking

Comparison of processes and products between your company and competitors or performance leaders from outside the industry and derivation of optimizations based on this analysis.

SWOT analysis

Analysis of the opportunities and risks arising from market dynamics depending on the strengths and weaknesses of your company. Development of strategies to ensure competitiveness.

Scenario analysis

Development and evaluation of alternative future scenarios to identify innovation potential. Analysis of the effects of technical, economic, and societal changes on new products and markets.

Market analysis for innovations

Evaluation of market potential based on the intensity of competition and demand in various sectors. Identification of suitable markets for innovations as well as potential manufacturers and partners for production.

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Result Formats

Depending on how you want to use the data, we can provide your study in the following formats:

Qualitative and quantitative texts with figures and tables (Word/PDF)
Data records (Excel)
Dashboards (Excel)

Relevant Analysis Modules

The content is always adapted to your goals. We can put together the study that best suits your decision-making needs from the following modules:

Demand broken down by application

The product is segmented according to the most important areas of application and the respective demand is quantified.

You can specifically identify new fields of application and focus your product portfolio on the most profitable areas of use. R&D, marketing, and sales focus on applications in which the use of your product is particularly worthwhile.

Demand broken down by country/region

The global market, product, or industry sector is broken down by region (e.g. Asia-Pacific, Europe, North America, South America, Africa) or by the countries most relevant to you.

You discover emerging markets with above-average growth and can focus your sales and marketing resources on attractive countries or regions. Market entry and expansion decisions are therefore based on clear volumes rather than gut feeling.

Production and capacities

The analysis records production volumes and installed capacities of the product by company, location, and region. Planned expansions, new plants, or closures are included.

You recognize overcapacities, shortages, or shifts in the market at an early stage and can adapt your own production and investment strategy accordingly. Procurement, price negotiations, and location decisions become much more informed.

Innovations and trends

The analysis summarizes current technological developments, product innovations, and process improvements. Relevant market, industry, and regulatory trends are also described.

You will gain an overview of which technologies, applications, and business models are gaining in importance and can prioritize your innovation and development projects accordingly. At the same time, you can keep an eye on where competition and regulation are heading.

Sales and prices

The analysis examines price levels and sales figures for the product in the relevant segments. Regional differences, developments over time, and key factors influencing the price structure are taken into account.

You can realistically define pricing strategies and margin targets and exploit sales potential by segment, region, or application. Business cases, investments, and budget planning are based on reliable market and price levels.

Import and export

The analysis maps the international flow of goods for the product according to import and export countries and regions. Foreign trade volumes, trade balance, and developments over time are presented on the basis of available statistics.

You can make your supply chain more robust, reduce dependencies, and identify alternative procurement or sales markets. Logistics, sourcing, and location decisions become more transparent and strategically better secured.

Individual analysis modules

In addition to the modules mentioned, we are also available for further, individually defined analysis areas, which we determine together with you.

You can also bring in very particular or company-specific questions. This allows you to analyze precisely those topics, interfaces, or combinations that will advance your project.

Start Your Market Data Analysis

Submit your request via the online questionnaire and receive a study design that is precisely tailored to your requirements.

Make a non-binding inquiry