Ceresana prepares tailored market and competitive analyses for specific business, investment, funding and commercialisation questions. We support companies, research organisations and consortia both with tailored market studies and with clearly scoped market, business-case and exploitation contributions for funding proposals and ongoing innovation projects.
We analyse market potential, target segments, competitors, prices, value chains, trends and forecasts – tailored to your products, technologies, applications and regions. This creates an independent decision basis for strategy, go-to-market, financing, technology transfer, M&A or funded projects.
When standard market reports do not fully address your specific questions, Ceresana develops a tailored analysis. Markets, products, applications, competitors, customer segments and deliverables are defined according to your requirements.
Market intelligence for strategy, product development, financing, technology transfer, market entry, go-to-market and scaling.
Commercial due diligence, market validation and business-plan review for investment, valuation, acquisition and exit decisions.
Market analysis, business case, exploitation and market uptake for new and ongoing funded projects – as a consortium partner, subcontractor or external specialist.
Ceresana supports you from the initial market question to a reliable decision basis – with tailored analysis modules, suitable methodology and directly usable results.
Typical analysis areas:
Internal research, AI searches and publicly available sources often provide valuable individual inputs, but rarely a reliable overall picture. Ceresana combines data, market models, industry expertise and expert assessments into a structured, independent decision basis.
This helps avoid false precision, contradictory sources and strategic decisions based on incomplete assumptions.
For companies, start-ups, research organisations and technology transfer.
Commercial due diligence and independent market validation.
Market analysis, business case, exploitation, impact and market uptake for consortia and innovation projects.
Focus on your products, technologies, markets, target groups, regions and success criteria.
Sound answers for market entry, product development, investment, financing, funding, M&A, technology transfer or commercialisation.
Validation of internal assumptions, realistic assessment of market opportunities and early visibility of risks.
Decisions based on data, scenarios and transparent market assumptions.
Structured external market intelligence for management, strategy, business development, product management and R&D.
Depending on your objective, you receive a directly usable decision basis, for example:
Ceresana supports you with independent market intelligence – tailored to your specific decision situation.
Every custom study starts with a specific decision situation: a new market, an investment, a product idea, a technology, a funded project or a strategic growth question. Ceresana develops a suitable study design with a clear methodology, defined scope and directly usable results.
Ceresana supports you with questions such as:
Analysis of market size, growth, demand, applications, regions, segments, trends and future scenarios.
Assessment of relevant suppliers, market positions, substitutes, market-entry barriers, differentiation factors and competitive dynamics.
Structured assessment of countries, customer segments, applications or industries by market size, growth, accessibility, competition and strategic relevance.
Plausibility check of addressable markets for business cases, pitch decks, investment decisions or market-entry strategies.
Assessment of revenue assumptions, market shares, target segments, price levels, scaling paths and risks as a basis for management, investment or financing decisions.
Assessment of price developments, margin potential, cost drivers, regulatory factors, sustainability trends and market dynamics.
Analysis of relevant market actors, customers, suppliers, partners, sales channels, dependencies and decision-making structures.
Identification and assessment of relevant customer groups, potential suppliers, industrial partners, multipliers or sales partners.
Assessment of applications, industrial partners, licensing opportunities, spin-off potential and market-entry barriers for research organisations and innovation projects.
Market and exploitation logic for funded projects, including target groups, stakeholders, business case, key exploitable results and impact pathway.
Depending on the question, Ceresana combines different analytical approaches:
You describe your question, target group, decision situation and intended use of the results.
Ceresana develops a suitable approach with scope, methodology, result format, timeline and budget.
We analyse markets, competitors, customer groups, value chains, trends, prices, forecasts and relevant influencing factors.
The results are structured, visualised and tailored to your decision situation.
Upon request, we explain the results in a joint meeting and discuss conclusions, risks and possible next steps.
Depending on your objective, you receive the results in one or more formats:
A custom study provides more than data. It creates a reliable decision basis. It helps assess market opportunities, validate assumptions, make risks visible and set priorities for strategy, investment, financing, product development, technology transfer or funded projects.
Ceresana supports you with tailored market intelligence – from the initial question to a usable decision basis.
Companies, start-ups and research organisations often face similar core questions: Which markets are attractive? Which applications should be prioritised? Which customers are willing to pay? How large is the potential? Which competitors, substitutes and market-entry barriers exist?
Ceresana prepares tailored market and competitive analyses for specific business, product, financing or commercialisation questions. Our studies help you assess market opportunities realistically, prioritise target markets and support decisions on market entry, product development, scaling, go-to-market or technology transfer with reliable data.
Ceresana supports industrial companies, mid-sized businesses and established suppliers in market, product and growth decisions. The focus is on reliable data on market volume, growth, target groups, applications, regions, prices, competitors and value chains.
Ceresana validates market assumptions for pitch decks, financing rounds, go-to-market and scaling. For young companies, market size, target segments, customer value, willingness to pay, competition and revenue assumptions must be presented credibly to investors.
Ceresana assesses market potential for new technologies, materials, processes or applications. Our analyses support research organisations, universities, technology-transfer offices and innovation projects in the market-side assessment of technologies, spin-offs, licensing strategies and industrial partnerships.
Analysis of market size, growth, demand, applications, regions, segments and future perspectives.
Structured assessment of countries, customer groups, applications or industries by market size, growth, competition, accessibility and strategic relevance.
Assessment of relevant suppliers, alternative solutions, market positions, differentiation factors and market-entry barriers.
Plausibility check of addressable markets for business cases, pitch decks, financing rounds, product strategies or market-entry decisions.
Assessment of revenue assumptions, market shares, target segments, price levels, scaling paths and risks.
Assessment of suitable target segments, customer groups, applications, countries, sales channels and market-entry paths.
Analysis of pricing logic, cost and margin drivers, regulatory developments, sustainability trends, supply chains and relevant market actors.
Assessment of applications, industrial partners, licensing opportunities, spin-off potential and market-entry barriers.
Depending on the question, Ceresana provides a directly usable decision basis, for example:
Ceresana combines many years of experience in industrial B2B markets with tailored market research for specific decision situations. Our analyses help assess market opportunities realistically, validate internal assumptions and set priorities for strategy, product development, financing, market entry or commercialisation.
This gives companies, start-ups and research organisations not a generic market overview, but a reliable basis for concrete next steps.
Ceresana supports you with independent market intelligence – tailored to your specific decision situation.
For investments, acquisitions or exit preparations, market assumptions must be reliable. Market size, growth, competition, price development, customer segments and achievable market shares determine whether an investment case is viable.
Ceresana supports investors, M&A teams, corporate VCs and portfolio companies with independent market intelligence, commercial due diligence and tailored market analyses for industrial B2B markets. We assess whether an addressed market is large, growing, accessible and defensible enough to support a valuation, business plan or exit story.
Independent market assessment for investments, acquisitions or participations – focused on market potential, growth, competition, risks and the plausibility of planning assumptions.
Review of market size, demand development, target segments, applications, regions and structural growth drivers.
Plausibility check of revenue assumptions, market shares, scaling path, price levels, margin potential and addressable customer groups.
Structured assessment of the total, addressable and realistically achievable market potential.
Assessment of relevant competitors, alternative solutions, differentiation factors, market-entry barriers and defensible market positions.
Analysis of which countries, applications, industries or customer groups are most relevant for growth, market entry or portfolio development.
Assessment of pricing logic, margin potential, regulatory drivers, demand development and possible growth scenarios.
Independent review of pitch decks, CIMs, management presentations or investment-committee materials from a market perspective.
For assessing target companies, markets, growth potential, competitive position and deal risks.
For validating market assumptions, scaling potential, target segments and investment cases for start-ups and scale-ups.
For assessing new markets, technologies, acquisition targets, partnerships or growth areas.
For supporting market entry, expansion, product strategy, buy-and-build, pricing or internationalisation.
Depending on the question, Ceresana provides a directly usable decision basis, for example:
Ceresana has many years of experience in industrial B2B markets, especially in chemicals, plastics, packaging, bioeconomy, construction, industry and related value chains.
Our analyses are independent, methodologically structured and tailored to specific decision situations. This gives investors and M&A teams not a generic market overview, but a reliable basis for investment, valuation, acquisition, portfolio strategy or exit.
Ceresana supports you with independent market intelligence, commercial due diligence and reliable market validation.
Market analysis, business case, exploitation and market uptake for new and ongoing funded projects – as a consortium partner, subcontractor or external specialist.
Many funded projects are technologically strong, but also need to demonstrate why the developed solution is relevant from a market perspective, who will use it later, how scaling can succeed and which economic, environmental or societal impact can be achieved.
Ceresana supports consortia, universities, research organisations and companies with market analyses, value-chain insights, stakeholder mapping, business-case input and exploitation support. Our contributions help present market need, target groups, application potential, exploitation pathways and market uptake in a structured and credible way.
Ceresana can become involved already at proposal stage and define a suitable market, business-case, exploitation or market-uptake contribution together with the coordinator and project partners. Depending on the project, this can become a dedicated work package, task, deliverable or clearly scoped external contribution.
We are available to join new consortia as well as to strengthen existing consortia where the market, business-case or exploitation perspective is not yet sufficiently covered.
Ceresana can support consortia especially in projects where technological innovations are to be developed towards market application, scaling or industrial implementation.
The decisive factor is not the sector alone, but whether an innovation project requires robust market, customer, business-case or exploitation evidence.
Ceresana is particularly relevant when:
Assessment and quantification of target markets, applications, customer segments, demand drivers, growth and future market potential.
Analysis of relevant players, roles, dependencies and bottlenecks as well as identification of pilot customers, end users, industrial partners and potential exploitation partners.
Assessment of market potential, revenue logic, positioning, pricing, target segments, market entry and commercialisation pathways.
Market-oriented assessment of Key Exploitable Results, target groups and suitable exploitation routes for technologies, materials, processes, data or other project results.
Assessment of market acceptance, industrial application, replication, transferability, scale-up potential and possible scale-up scenarios.
Market-based impact logic, stakeholder messaging and economic argumentation for proposals, project implementation and exploitation. Where relevant, Ceresana can also provide market-related input for communication and dissemination activities.
Ceresana can be integrated flexibly depending on the project phase and consortium structure.
Initial assessment of the project topic and definition of a suitable role for Ceresana.
Market argumentation, role description, work-package input and text modules covering market need, business case, impact, exploitation and market uptake.
Responsibility for or contribution to clearly defined tasks covering market analysis, value chains, business case, exploitation or market uptake.
Definition of concrete deliverables, person-months, task allocation and market-oriented project outputs.
Market validation during project implementation, assessment of KERs and support for exploitation, scale-up and industrial implementation.
Ceresana can join a new consortium during proposal preparation and take responsibility for clearly defined market, business-case, exploitation or market-uptake activities.
Depending on the project structure, Ceresana can lead individual tasks or a dedicated market- and exploitation-oriented work package.
Where formal consortium participation is not appropriate or no longer possible, Ceresana can provide clearly defined market or exploitation analyses as a subcontractor.
Ceresana can provide targeted market models, competitive analyses, business cases, value-chain analyses or other specialised contributions.
During project implementation, market assumptions can be updated, project results assessed, target markets prioritised and exploitation or market-uptake pathways further developed.
If the project topic and funding call are a good fit for Ceresana, we can quickly provide the information required for consortium planning:
This allows coordinators to assess at an early stage whether and how Ceresana can be integrated effectively into the consortium.
Depending on the project and scope, deliverables may include:
Ceresana combines market intelligence with the exploitation logic of technology-driven innovation projects. We are particularly strong where technical excellence needs to be connected with market understanding, economic plausibility and a credible pathway towards industrial application.
Our core expertise includes chemicals, materials, packaging, circular economy, industrial technologies, manufacturing, energy, mobility, construction and other technology-driven B2B markets.
Ceresana has been active in market research since 2002, has published more than 300 market studies and has worked for more than 10,000 clients worldwide. This experience enables us to translate technical project results into robust evidence on market need, target applications, customers, competition, business case, scale-up and exploitation.
Ceresana builds the economic bridge between research, industrial application, investment logic and commercialisation.
The objective is not only to strengthen the market argumentation within the proposal, but to establish a credible pathway towards impact, market uptake and scale-up.
Send us the funding call, project topic or a short description of the planned consortium.
We will quickly assess whether Ceresana is a good thematic fit and propose a suitable role, tasks, deliverables, work-package structure and budget logic.
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