Market analyses in the packaging sector
Unpackaged goods are now only conceivable in very few segments in western industrialized countries. The packaging industry is constantly responding to changes in consumer needs. Important current trends include sustainability, product safety, material savings through lightweighting, e-commerce and the growing orientation of many customers. In connection with the latter trend, stand-up pouches represent a growth driver for the flexible packaging and food packaging markets. The demand for lightweight and stable plastic packaging is being strongly fueled, among other things, such as the trend toward ready-to-eat or ready-to-serve meals. When it comes to sustainability, no other packaging material offers such good conditions for recycling and reprocessing as metal does. Corrugated board and cardboard on the other hand, are the most widely used materials in the increasing Internet trade.
Ceresana’s market analyses cover both rigid packaging, e.g. plastic, and flexible packaging, such as plastic films and bags, sacks and pouches. Lids and closures are also an important part of packaging and containers. In addition, labels are added to most packaging to provide information about the product and make it more attractive.